Group Manager, Managed Lifecycle

Group Manager, Managed Lifecycle LocationRemote - United StatesEmployment TypeFull timeLocation TypeRemoteDepartmentGrowthCompensationZone 1$186K – $255KZone 2$167K – $230KSuperhuman offers a dynamic hybrid model, and candidates in this role can be based remotely. You may be expected to travel to meet in person during your team’s scheduled collaboration weeks. Managers will determine in-person time according to business needs.This hybrid approach helps foster trust, innovation, and a strong team culture, with the flexibility of working from home, whenever you need focus time.About SuperhumanGrammarly is now part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. The Superhuman suite of apps and agents brings AI wherever people work, integrating with over 1 million applications and websites. The company’s products include Grammarly’s writing assistance, Superhuman Docs's collaborative workspaces, Mail’s inbox management, and Go, the proactive AI assistant that understands context and delivers help automatically. Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide to eliminate busywork and focus on what matters. Learn more at superhuman.com and about our values here.The OpportunityThe Lifecycle Marketing team owns the end-to-end user journey across Superhuman’s multi-product ecosystem, accelerating activation, engagement, retention, and expansion.We’re hiring a Group Manager, Managed Lifecycle Marketing, to lead the B2B-facing arm of that mission.You will own the end-to-end lifecycle strategy for Grammarly’s managed (sales-assisted) business line to drive value for our enterprise products—from generating pipeline from our product user base, through onboarding new managed accounts, to driving product engagement and renewal readiness for accounts, keeping our business healthy, and expanding. You lead a team of three, partnering tightly with Demand Generation, Customer Success, Customer Onboarding, Enterprise Product, Sales, Data Science, and Marketing Operations to move key metrics at every stage of the managed funnel.In this role, you will:Pipeline & Enterprise AwarenessSupport your team in building and scaling demand campaigns targeting senior decision-makers within our product database to generate awareness, MQLs, and pipelineDesign and optimize integrated campaigns across email and in-product messaging (IPM) in Iterable, working in lockstep with Revenue Marketing to understand positioning, audience, and goalsDevelop evergreen nurture programs, seasonal content plays, and experiments using behavioral signals (web visits, feature usage, departmental clusters) and machine learning to surface and qualify high-intent leadsRetention & ExpansionPartner with Customer Onboarding to design and optimize the new user and admin experience, ensuring onboarding is updated with feature accuracy and aligned to admin setup goalsCollaborate with Customer Success to drive meaningful engagement throughout the extent of the contract lifecycle, including understanding retention indicators, impact of new product features, and last-mile renewal plays to prevent churnDevelop programs that serve unique needs, including lifecycle strategies for our scaled (low-touch) customer accounts, as well as high-touch enterprise and ABM-style campaignsAnalytics & Performance MeasurementWork with partner teams to understand how Lifecycle is contributing across the business, including developing perspectives on leading indicators, multi-touch attribution models, and business trendsBuild and own a continuous set of goals in partnership with the team to calibrate on regular performanceUnderstand the broader data structure of Managed Business and leverage dashboards and CDP tools as needed to build audiences and understand the opportunity size of different segmentsTeam Leadership & Cross-Functional CollaborationManage three direct reports...