This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Specialist based in Canada.
This role sits at the intersection of campaign execution, content marketing, and marketing operations within a fast-paced B2B SaaS environment focused on AI-driven customer experience solutions. You will play a key role in bringing multi-channel marketing programs to life, ensuring consistent execution across email, web, social, and account-based marketing initiatives. Working closely with a collaborative marketing team, you will help operationalize campaigns, optimize engagement, and support pipeline generation efforts. The environment is highly dynamic and data-driven, with a strong emphasis on experimentation, performance tracking, and continuous improvement. You will contribute to both strategic initiatives and day-to-day execution, ensuring marketing programs are delivered on time and at a high standard. This role is ideal for someone who enjoys blending creativity with operational precision in a high-growth technology setting.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Specialist based in Canada.
This role sits at the intersection of campaign execution, content marketing, and marketing operations within a fast-paced B2B SaaS environment focused on AI-driven customer experience solutions. You will play a key role in bringing multi-channel marketing programs to life, ensuring consistent execution across email, web, social, and account-based marketing initiatives. Working closely with a collaborative marketing team, you will help operationalize campaigns, optimize engagement, and support pipeline generation efforts. The environment is highly dynamic and data-driven, with a strong emphasis on experimentation, performance tracking, and continuous improvement. You will contribute to both strategic initiatives and day-to-day execution, ensuring marketing programs are delivered on time and at a high standard. This role is ideal for someone who enjoys blending creativity with operational precision in a high-growth technology setting.
Accountabilities
- Execute and monitor multi-channel marketing campaigns across email, web, social, and digital platforms
- Build and manage campaign workflows, nurture sequences, and automation using marketing tools and templates
- Track and analyze campaign performance metrics such as open rates, click-through rates, and engagement data
- Support account-based marketing initiatives by creating personalized content and executing targeted campaigns
- Manage content distribution and ensure consistent messaging across all marketing channels
- Maintain and update content calendars aligned with campaign timelines and business objectives
- Assist in content editing and optimization for SEO and performance improvements
- Support marketing events, webinars, and promotional activities from planning to execution
- Ensure brand consistency across all marketing materials and customer-facing content
- Collaborate with cross-functional teams including Sales and Marketing to ensure alignment on campaigns
- 2+ years of experience in marketing, demand generation, or marketing operations, preferably in B2B SaaS
- Experience executing multi-channel campaigns across email, web, and social platforms
- Hands-on experience with marketing automation tools such as HubSpot or Salesforce CRM systems
- Strong writing, editing, and content creation skills with attention to detail
- Familiarity with content marketing, SEO principles, and digital engagement strategies
- Experience supporting or executing account-based marketing (ABM) initiatives is a plus
- Ability to analyze marketing performance data and identify optimization opportunities
- Strong communication and collaboration skills across cross-functional teams
- Highly organized, proactive, and comfortable working in a fast-paced environment
- Interest in AI, SaaS, and modern marketing technologies is an advantage
- Competitive compensation package aligned with experience and impact
- Remote-first working model with flexibility and autonomy
- Tech, learning, and development stipend for courses, conferences, and resources
- Comprehensive health and wellness support, including mental and physical well-being programs
- Unlimited or flexible vacation policy depending on employment structure
- Equity participation in a fast-growing AI-driven company (for eligible roles)
- Regular team offsites and virtual collaboration opportunities
- Strong culture of ownership, learning, and continuous improvement
You will be responsible for executing and supporting integrated marketing programs across multiple digital channels to drive engagement and pipeline growth.
Requirements
You bring hands-on marketing experience with a strong focus on campaign execution, digital marketing, and marketing operations in a B2B environment.