Growth Product Manager, Customer Acquisition

Growth Product Manager, Customer Acquisition LocationSan FranciscoEmployment TypeFull timeLocation TypeOn-siteDepartmentMarketingCompensation$150K – $200K • Offers EquityAbout FrecOur mission is to help create enduring wealth. To do this, we don't promise shortcuts or magic strategies. We respect the realities of investing as it actually works, and challenge the long-standing assumption that returns and taxes belong in separate conversations. By building tax-aware investment tools once reserved for the ultra-wealthy, Frec empowers investors to hold onto more of what they earn.In the last year, Frec has been growing exponentially – 50% QoQ growth with over $1B+ in customer assets. We raised our Series A with Greylock Partners and have an impressive list of other funds and angel investors backing our company. If you’re looking to join a fast-growing team with high potential, Frec could be the place for you. Learn more about Frec as a company at www.frec.com.About the roleWe’re hiring a Growth PM to help fuel Frec’s next stage of growth by increasing qualified top-of-funnel demand and improving the path from achieving awareness of Frec to funded account.You’ll work across channels, landing pages, referral loops, creator partnerships, paid communities, employer programs, and other growth surfaces to reach more high intent, high-net-worth investors.You should be analytical, creative, scrappy and deeply curious about the product. You’ll need to understand how Frec works, why sophisticated investors choose us, and what channels, messages, offers and experiences help customers take the first few steps. Growth here requires strong product understanding, clear communication, thoughtful education and disciplined experimentation.You’ll partner closely with the Head of Growth, and work cross functionally with the founder, marketing, design, sales, compliance and engineering. You’ll own projects end to end, move quickly, use AI tools to increase your output, and build repeatable systems for testing, learning and scaling.What you will doOwn acquisition-focused growth experiments across channels and growth surfaces, including referral programs, paid search, influencers, communities, brand activations and other high-intent acquisition channelsIdentify new channels through customer insights and channel researchBuild and improve acquisitions assets such as landing pages, referral flows, and ad anglesAnalyze performance across the full funnel, including traffic, leads, qualified leads, approved accounts, funded accounts, CAC, payback period, AUM, and customer qualityWhat you bring3+ years of experience in growth, product, marketing, analytics or another highly-cross functional roleExperience and a genuine interest in fintech, investing, wealth management, consumer finance, or another high-trust regulated categoryStrong analytical skills and comfort working with funnel metrics, CAC, conversion rates, payback periods, and campaign performance dataStrong creative judgment and the ability to turn customer pain points into compelling campaign ideas, landing pages, referral loops, etcComfort operating in an early stage startup environment where priorities move quickly and ownership mattersHigh attention to detail and strong judgement around trust, claims, compliance and customer experienceNice to haveExperience marketing to high-income or high-net-worth consumersExperience building or scaling a product, app, community, newsletter, or other program from zeroHands on with modern analytics and lifecycle stack: Hubspot, Amplitude, GA4, and server-side conversion trackingComfortable pulling your own data in SQL or a BI tool like Hex so you can answer your own questionsExperience partnering closely with a compliance team and comfortable with FINRA and SEC rulesWhat we offerCompetitive compensationEquity grantFully paid health and dental insurance401kMonthly allowance to help with maintaining a healthy body and mind, including fitness and mental...