Role responsibilities
The GTM Engineer will lead multi-channel go-to-market campaigns and manage audience architecture for targeting segments. They will also engineer automated workflows and maintain data quality across various platforms.
Requirements
Candidates should have 4-7 years of experience in B2B Marketing Ops or RevOps with a strong understanding of demand generation and ABM programs. Proficiency in Salesforce, Clay, and various outbound platforms is essential.
Key skills
Salesforce, Clay, Make.com, n8n, Lemlist, Salesloft, Email Marketing, LinkedIn Ads, Data Analysis, B2B Sales Copywriting, Automation, Campaign Execution, Lead Scoring, Attribution Modeling, CRM Management, Audience Segmentation
Keywords
Cloud Infrastructure, Demand Generation, Revenue Operations, Automation, Salesforce, Clay, Make.com, n8n, Lemlist, Salesloft, Email Marketing, LinkedIn Ads, Data Quality, Lead Routing, Attribution, Segmentation, AI Personalization, Campaign Reporting, GTM Tools, B2B Sales, Account-Based Marketing, Audience Targeting, Signal Data, Engagement Data, Dashboards, Process Documentation, Playbooks, Runbooks, CRM, Web Scraping