Marketing Analytics Lead

Marketing Analytics LeadSpain / United KingdomData – Data Analytics /Full-Time /Remoteapply for this jobHelp Us Build The Future of Travel At Airalo, we're making it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access affordable mobile data in 200+ countries and regions around the world. Today, we're a team of 400+ people across 60+ countries, building a product used by travelers every day. We've grown quickly, but we've worked hard to keep what matters: trust, ownership, and the freedom for people to do great work without unnecessary layers or bureaucracy. We're fully remote by design, genuinely global, and united by a shared mission to make travel simpler for everyone. Your Next Destination Location: Remote, anywhere in Spain or the UK. Contract: Spain: Full-time, permanent contrato indefinido via Deel (our employer of record in Spain) UK: Full-time, permanent Benefits: Learn more about our benefits here in this link - https://airalo-public.notion.site/Benefits-25396a97ffca81fb9bc1f0be479f1be3?pvs=74  Languages: English is our main working language day to day, so you'll need to be comfortable communicating in it both in meetings and async. Curious what it's actually like to work at Airalo? We've put together a guide for each of the hubs we hire from most, covering our benefits, remote culture, employment setup, and what our team values most: Life at Airalo · España: https://airalo-public.notion.site/life-at-airalo-espana Life at Airalo · United Kingdom: https://airalo-public.notion.site/life-at-airalo-united-kingdom Build Airalo’s marketing measurement capabilities - owning the MMM, incrementality, and attribution portfolio while building and shaping the team that delivers it. This is a hands-on leadership role: in the first 6–12 months you’ll be roughly 50% hands-on (building models, running analyses, running experiments yourself) and 50% leading - setting technical direction, growing the team (2 then 3+ FTE), and partnering with senior stakeholders. As the team matures, the balance shifts toward leadership, but you’ll always stay close enough to the work to set the technical bar.Responsibilities include, but are not limited to: Build and shape the marketing and growth analytics pod as the function scales-set the technical standard and review bar for measurement work, define ways of working, and grow capability through direct coaching and mentorship. Own the roadmap and prioritisation for the measurement portfolio, balancing reactive stakeholder demand against the longer-term decision-framework build—while staying hands-on enough to personally build, validate, and ship alongside the team. Drive Airalo's growth MMM portfolio from validation into a production-grade decision tool, and scale to additional markets as growth ambition and data readiness allow. Design and run incrementality experiments (geo-holdouts, lift studies, synthetic control, diff-in-diff) that calibrate the MMM and prove the causal impact of spend. Evolve attribution methodology: the right models and windows for our purchase cycle, the data they require, and the signal quality that determines their accuracy Own LTV:CAC as a strategic KPI reported to leadership: calculate and continuously optimize CAC across its variants (platform-reported, internally-attributed, incremental, blended), and turn MMM scenarios, incrementality results, and attribution insights into concrete budget changes. Drive self-service enablement across Growth and Acquisition: build the reporting framework and tooling (alongside Analytics Engineering) that lets stakeholders answer their own questions, and raise measurement literacy so they can act with confidence. Build institutional knowledge—document every experiment, MMM refresh, and signal-quality trend so each quarter's decisions are better informed than the last. Operate as part of the wider data domain: partner with Analytics Engineering,...