Own the Business. Drive the Strategy. Lead the Growth.
Texas Instruments is looking for an entrepreneurial, strategic leader who is excited to take true ownership of a product line business. In this role, you'll go beyond traditional marketing responsibilities — you'll shape the direction of the business, build lasting customer relationships, and drive meaningful growth. This is a rewarding opportunity for someone who enjoys taking initiative, thrives in a dynamic environment, and is passionate about winning in competitive markets.
You Own the Business — Here's What That Means
In this role, you'll have the autonomy and accountability to define the vision, build the strategy, and deliver results. You'll be empowered to make key decisions — from pricing and positioning to customer engagement — and will have the support of a talented, collaborative team behind you.
- Own Revenue & Profitability – Take the lead on driving design wins, growing new revenue, and maintaining strong margins across your product portfolio
- Be the Voice of the Customer – Cultivate deep, trusted relationships with top-tier customers and field teams to stay closely connected to market needs and emerging opportunities
- Set the Market Strategy – Develop compelling product positioning, craft differentiated messaging, and proactively identify new markets and customers to expand your business
- Lead Go-to-Market Execution – Take ownership of all marketing activities across the full product lifecycle — pre-launch, launch, and post-launch — ensuring seamless and effective execution
- Stay Ahead of the Competition – Continuously assess the competitive landscape and develop thoughtful strategies to close gaps and capture market share
- Align Teams Around a Shared Vision – Partner with and influence cross-functional teams including pricing, campaigns, field sales, and marketing to bring your strategy to life
What You'll Bring!
Minimum Qualifications:
- Bachelor's degree in electrical engineering (or related field)
- 4+ years of relevant semiconductor industry experience
Preferred Qualifications:
- A strong sense of ownership and accountability — you take pride in the outcomes of your work
- Proven ability to build and nurture meaningful relationships with internal and external stakeholders
- Strong verbal and written communication skills with the ability to influence across all levels of the organization
- Analytical mindset with solid problem-solving capabilities
- Adaptable and eager to learn — comfortable navigating new systems, tools, and processes
- A collaborative team player who can bring diverse groups together around a common goal
- Self-motivated with excellent time management skills and a consistent track record of delivering results