Digital Business Analyst (eCommerce & CRM)
CLUJ NAPOCA, RomaniaFull-timePosted Jul 1, 2026
We are looking for a Digital Business Analyst (eCommerce & CRM) to support the delivery of seamless and scalable digital customer experiences. This role plays a key part in ensuring the stability, performance, and continuous improvement of our eCommerce and CRM platforms, working closely with the Customer Experience Product Owner and cross-functional teams.
You will translate business needs and customer insights into actionable solutions, helping to shape consistent and effective digital experiences across regions and brands.
- Gather, analyze and translate business requirements into clear, actionable solutions
- Identify recurring issues, experience gaps, and optimization opportunities
- Coordinate and execute functional testing, user acceptance testing (UAT), and release validation
- Develop recommendations for product enhancements, technical improvements, and process optimizations aligned with business goals and customer needs
- Partner closely with the Product Owner and Technical Architect to evaluate solution options and balance business and technical considerations
- Document business processes, customer journeys, functional requirements, user stories, and acceptance criteria
- Ensure platform stability, consistency, and readiness across multiple markets and regions
- Support the rollout and scaling of new features in alignment with product priorities
- Collaborate with cross-functional teams, including Digital Customer Experience, IT, CRM, ERP and Analytics, to ensure successful delivery.
For This Role, You Will Need:
- Experience in Business Analysis, typically gained over 3 to 7 years in a relevant role, including requirements gathering, process mapping, and stakeholder collaboration
- Experience working with CRM or eCommerce platforms (such as Salesforce or similar systems)
- Understanding of digital customer journeys across eCommerce and CRM environments
- Experience with testing processes, including user acceptance testing and release validation
- Ability to translate business needs, customer feedback, and data into actionable improvements
- Strong analytical, organizational, and collaboration skills
- Ability to work effectively in a fast-paced, cross-functional environment.
- Experience working in Agile environments (such as SAFe) and a solid understanding of the Agile software development lifecycle (SDLC)
- Experience with middleware or system integrations
- Familiarity with global or multi-region digital platforms
- Experience with data visualization tools such as Power BI or Tableau