Senior Manager - Customer Growth Direct Marketing

American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business.

The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers.

The Senior Manager, Customer Growth Direct Marketing will lead strategy, development, and implementation of revenue driving treatments in Small Business Lending, in email and direct mail channels. Additionally, this role leads end-to-end management of execution teams and processes for all Direct Channel treatments, including Spend and Banking. This high-impact role has significant opportunities for exposure to leadership across GCS and will partner cross functionally across various teams including Channel Marketers, Consumer Marketing, Product Management, Risk, Analytics, Technology, and Finance.

• Develop, manage, evaluate, and optimize email and direct mail communications for banking treatments to drive engagement and incremental revenue
• Lead treatment/channel forecasting and results analysis; optimize channels and flex plans as needed to meet investment and performance objectives
• Oversee a team of 10+ Marketing Operations Analysts to ensure effective GTM processes and serve as the peer leader for all Customer Growth Marketing execution leads
• Continue to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more
• Develop test and learn curriculum to drive growth through targeted initiatives 
• Collaborate closely with Marketing Strategy, Product Management and Risk partners on segmentation, targeting, and pricing as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program 

Minimum Qualifications:

• 3-5 years of experience within marketing, product, strategy, or a function with transferrable skills
• Strong people leadership and development track record
• Data driven strategic thinker with a growth mindset and track record of developing customer first marketing strategies that deliver results
• Results driver with exceptional sense of accountability and ownership 
• Self-starter with strong problem-solving skills who can work independently, as well as within a team 
• Superior relationship management skills, with the ability to influence partners both across and upwards
• Robust analytical skills that translates data into insights
• Solution-oriented mindset 
• Clear and articulate communicator, with ability to tailor messages to different audiences
• Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail  and meeting tight timelines
• Positive energy and enthusiasm with a “can-do” attitude

 

Preferred Qualifications:

• Digital and/or Direct Mail expertise preferred, but not required  

 

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.