B2B Marketing Campaign Manager (Maternity cover)

B2B Marketing Campaign Manager (Maternity cover)HybridMarketingFull timeLondon, England, United KingdomShare this job DescriptionContract type: Temporary (approx. 12 months to May 2027)Reports to: Chief Marketing OfficerLocation: Fulham / HybridSalary: £45,000About AdzunaAdzuna is a smart, global job platform used by tens of millions of people every month. Operating across 19 markets worldwide, we help job seekers find better, faster - and help employers and recruiters reach the right talent at scale. Our unique labour market data and technology-driven approach set us apart in a competitive industry.We're a growing, commercially minded team that moves fast, takes ownership and loves what we do.About the RoleThis is a fantastic opportunity for an ambitious B2B marketer with 4+ years of experience to step into a broad, hands-on role during a period of maternity leave. You’ll execute key B2B marketing initiatives with support from performance, content and leadership teams.We need someone who can execute the strategy confidently, respond quickly when market conditions shift, and take real accountability for results. You'll receive a full handover from the current B2B Marketing Manager before they go on leave.What You'll DoStrategy ExecutionExecute the B2B marketing strategy in the US, UK and France.Monitor market trends and be ready to adapt campaigns and tactics quickly in response to changing conditions or commercial challenges.Develop a solid understanding of Adzuna's ICP and ensure all activity is aligned to buyer needs and behaviours.Lead Generation & PipelinePlan and execute multi-channel lead generation campaigns across digital, email and content channels.Support Account Based Marketing (ABM) activity targeting key accounts and high-priority prospects.Collaborate closely with the Sales team to understand pipeline needs and ensure marketing is supporting the funnel at every stage.Manage post-campaign lead follow-up and track all marketing-generated leads through HubSpot.Performance MarketingManage and optimise B2B paid campaigns on LinkedInMonitor and report on campaign performance using Google Analytics and HubSpot data.Make data-informed decisions to improve performance and demonstrate contribution to pipeline.Content & CreativeOversee the production of ad creatives, and write engaging ad copy Assist with the copywriting of long-form content (e.g. blog posts, case studies, email campaigns) aligned to the ICP.Draw on Adzuna's unique labour market data to produce compelling B2B content.Manage and grow Adzuna's B2B social presence, primarily LinkedIn.CRM & DataOwn the lead management process in HubSpot, ensuring accurate tracking, attribution and reporting.Maintain and grow the prospect database.Produce regular campaign and pipeline reports using HubSpot and Google Sheets / ExcelRequirements4+ years of experience in a B2B marketing role (in-house or agency).Proficient in LinkedIn Ads, with working knowledge of Google Ads and Microsoft Ads.Comfortable working in HubSpot (or a similar CRM) - able to manage campaigns, track leads and pull reports.Able to analyse campaign and CRM data and turn it into clear, actionable insight.Solid working knowledge of Google Sheets / Excel for reporting and data management.Strong copywriting skills - able to write punchy ad copy Ability to produce engaging long-form content in line with our ICP (with support from the wider team)Experience working in a sales-led company with a good understanding of lead generation tactics and the B2B funnel.Proactive and adaptable - someone who can respond well when priorities shift or market conditions change.Comfortable working independently in a lean SME environment.French speaker (desirable)BenefitsReward: We offer a competitive financial package which includes a competitive salary, stock options (we are all owners!) and a contributory pension scheme.Wellbeing: Amongst other things, enhanced maternity and paternity leave; 25 days paid holiday per year plus...