This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Paid Search B2B based in the United States.
This role offers the opportunity to lead paid search strategy for complex B2B enterprise accounts in a high-impact performance marketing environment.
The Senior Manager will combine strategic leadership with hands-on campaign execution to drive measurable business outcomes.
You will act as a trusted advisor to clients, shaping search strategies, optimization plans, and growth initiatives.
The position requires strong collaboration across analytics, creative, SEO, and client strategy teams to deliver integrated solutions.
You will manage sophisticated paid search programs, leverage data-driven insights, and identify opportunities for innovation.
This is an ideal opportunity for an experienced search marketing professional who thrives in a fast-paced, remote-first environment.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Paid Search B2B based in the United States.
This role offers the opportunity to lead paid search strategy for complex B2B enterprise accounts in a high-impact performance marketing environment.
The Senior Manager will combine strategic leadership with hands-on campaign execution to drive measurable business outcomes.
You will act as a trusted advisor to clients, shaping search strategies, optimization plans, and growth initiatives.
The position requires strong collaboration across analytics, creative, SEO, and client strategy teams to deliver integrated solutions.
You will manage sophisticated paid search programs, leverage data-driven insights, and identify opportunities for innovation.
This is an ideal opportunity for an experienced search marketing professional who thrives in a fast-paced, remote-first environment.
Accountabilities:
- Leading paid search strategy and performance optimization across complex B2B client accounts.
- Developing campaign architectures, testing roadmaps, forecasting plans, and optimization strategies aligned with client objectives.
- Managing large-scale search campaigns across platforms such as Google Ads, Microsoft Ads, Search Ads 360 (SA360), and related technologies.
- Overseeing budget management, bidding strategies, audience targeting, conversion optimization, and campaign health.
- Translating performance data into actionable recommendations and strategic insights for client stakeholders.
- Building strong relationships through client meetings, business reviews, presentations, and ongoing strategic communication.
- Collaborating with Client Strategy, Analytics, Creative, SEO, and other marketing teams to deliver integrated campaigns.
- Identifying opportunities for automation, operational improvements, audience expansion, and emerging search innovations.
- Staying current with AI-driven search developments, platform updates, and evolving paid media best practices.
- 4+ years of experience managing paid search campaigns within an agency setting.
- Proven experience managing enterprise or mid-market B2B paid search programs.
- Strong expertise in Google Ads, Microsoft Ads, Search Ads 360 (SA360), campaign structures, bidding strategies, automation, and conversion optimization.
- Experience managing significant paid media investments and multi-campaign account structures.
- Strong analytical skills with experience using GA4 and reporting tools to generate insights and recommendations.
- Ability to develop testing strategies and use performance data to drive business decisions.
- Excellent written, verbal, and presentation skills with confidence communicating directly with clients.
- Strong organizational skills and the ability to manage multiple priorities across several accounts.
- Ability to collaborate effectively in a fast-paced, cross-functional environment.
- Proficiency with Google Suite and Microsoft Excel, including pivot tables, VLOOKUP/XLOOKUP, and data visualization.
- Experience with SaaS, fintech, HR/payroll, cybersecurity, cloud technology, or other B2B industries is preferred.
- Familiarity with Salesforce, HubSpot, CRM integrations, offline conversion tracking, and advanced attribution methodologies is a plus.
- Experience using AI-powered tools and automation solutions to improve campaign efficiency is beneficial.
- Competitive annual salary range of $84,000 - $100,000, based on experience, skills, qualifications, location, and market factors.
- Remote-first work culture with flexibility to work from most U.S. states.
- Flexible schedules and work-from-anywhere options.
- Unlimited paid time off (PTO).
- Extended winter holiday break.
- 100% paid parental leave.
- 401(k) matching program.
- Medical, dental, vision, life, pet, and additional insurance coverage.
- Short-term disability insurance and voluntary insurance options.
- Annual ClassPass credits and additional employee perks.
- Opportunities to collaborate in office hubs and participate in learning, development, and team events.
- This role is not eligible for immigration sponsorship.
The Senior Manager, Paid Search B2B will own the strategy, execution, and optimization of enterprise-level paid search programs, serving as a strategic partner to clients while ensuring campaigns deliver strong performance and business impact. Key responsibilities include:
Requirements:
The ideal candidate brings extensive paid search expertise, strong analytical capabilities, and experience managing sophisticated B2B marketing programs in an agency environment. Required qualifications include: