Employer: Uber Technologies, Inc.
Job Title: Brand Manager II
Job Location: New York, New York
Job Type: Full Time
Rate of Pay: $241,925 to $290,310 per Year
You will be eligible to participate in Uber's bonus program, and may be offered other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.
Duties: Partner with a sizeable external agency team to deliver best-in-class strategic plans and media activations across Uber and UberEats. Partner with regional marketing to manage a multi-million-dollar media budget across Uber and UberEats. Leverage and champion multiple sources of research, best practices and critical thinking including bringing innovative media approaches into the business. Drive media optimization to maximize the impact of in-flight campaigns. Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact. Ensure maximum impact from key digital partners (Meta, Google, Snap, etc.) by working with them directly and via the media agency. Collaborate closely with the in-house Performance Marketing team to ensure brand media strategies complement initiatives through the funnel. Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and education on all things media to the Uber team. May telecommute.
Employer will accept five years of experience in the job offered or in a market research-related occupation.
Position requires:
- Media planning skills using Omni (Media Agency Planning Tool Stack), Google Ads, or Trade Desk;
- Commercial negotiation ability;
- Programmatic media buying;
- Usage of tools including Google’s DV360 and The Trade Desk;
- Social media planning utilizing Meta’s, Tiktok’s and Snap’s Ad Manager Interface;
- Brand media measurement utilizing Kantar, Upwave, EDO and publisher Brand Lift Studies.
- Budget planning methodologies (such as cross channel reach curves and bottoms up planning) for $50M+ budgets;
- Audience planning including tools (including Omni and Bullseye) required for the integration of first party data, and the use of first, second, and third part data.