Marcom Coordinator - La Festa Phu Quoc, Curio Collection by Hilton

The MarCom Coordinator plays a vital bridging role within the Commercial Department, transitioning from foundational execution to independent ownership of key marketing workflows. Under the guidance of the MarCom Manager, the Coordinator supports the promotion of the resort’s brand image, signature venues, and curated guest experiences. This role blends daily digital brand auditing and content creation with structural agency coordination and administrative tracking to ensure all collateral and campaigns seamlessly reflect Hilton Brand Standards. 

As the MarCom Coordinator, you will be responsible for performing the following tasks to the highest standards:

1. Social Media Management & Visual Storytelling 

• Be familiar with resort product knowledge and related activities.

• Assist Assistant MarCom Manager to manage resort’s social media lifestyle visual content, thinks of new ideas such as contests, weekly posts to keep up all social media platforms of the resort.

• Provide real-time monitoring of guest comments and online feedback across various network platforms, responding promptly and professionally.

• Support the coordination of internal and external professional photoshoots, drone shoots, and media/KOL FAM trips. 

• Maintain and update the resort’s digital photo library using a comprehensive image filing system.

2. Brand Audit & Channel Maintenance

• Regularly review, audit, and update the resort homepage (brand.com), third-party OTA platforms, and print/electronic listings to ensure all information and visual assets are accurate and current.

3. Campaign & PR Coordination

• Gather supporting data, localized copy, and collateral material to assist in the timely production of marketing and PR assets. 

• Prepare monthly media clipping reports, maintain updated media and partner databases, and track communications expenditures. 

4. Cross-Functional Alignment

• Carry out any other reasonable duties and responsibilities as assigned.

• The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.

A MarCom Coordinator serving Hilton Brands is always working on behalf of our Guests and collaborating with other Team Members. To successfully fill this role, you should maintain the following attitudes, behaviors, skills, and values:

• Hospitality: we are passionate about delivering exceptional Guest experiences.

• Integrity: we do the right thing all the time.

• Leadership: we are leaders in our industry and in our communities.

• Teamwork: we are team players in everything we do.

• Ownership: we are owners of our actions and decisions.

• Now: we operate with a sense of urgency and discipline.

• Bachelor’s/College degree in Marketing, Mass Communications, Media or related field.  

• Minimum of 1-year or 6-month above of experience in Marketing/Branding/Communications (hospitality industry background or completion of a rigorous hospitality MarCom internship is highly advantageous).

• Fluent in spoken and written Vietnamese and English to meet business needs.

• Proficient in the use of all Microsoft Office software. 

• Organized, detail-oriented and good administrative skill.

• Strong organizational, administrative, and time management skills with an ability to manage multiple tasks simultaneously. 

• Able to be resourceful, creative and maintain flexibility.