SEO AI Content Specialist, Japan

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox SEO AI Content Specialist, JapanFull-time Compensation: JPY 6624000 - JPY 8352000 - yearlyCompany DescriptionWise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.More about our mission and what we offer.Job DescriptionWise is looking for an AI-driven SEO Content Specialist to join our growing team in Tokyo. This is a content strategy role responsible for the planning and production of SEO optimised blog content for Japan to help generate increasing organic visitors and customers for Wise, with a strong emphasis on leveraging AI tools to scale high-quality content development and optimise production processes.The role of the AI & Growth focused SEO Content Specialist is to take a more long-term strategic view of their locale (in this case, Japan) and use their SEO skills combined with advanced AI tool implementation to identify and fix more complex problems to drive even more growth.This person is proactive in contributing to the long-term strategy and opportunities for the wider region, while establishing AI-enhanced workflows that maintain strong content quality standards at scale.Your Mission:The goal is generating sustainable customer growth in Japan while taking on a more long-term view of how to drive growth and our marketing channel through SEO strategy and AI tool implementation, that enhances rather than compromises content quality and conversion performance.KPIs:The content specialist is responsible for planning, publishing content (not writing content) and generating new customers. Experience with SEO combined with AI tool expertise and demonstrated content quality standards is required in identifying big opportunities, planning, executing and reporting. Someone at this level will be able to independently come up with the KPIs and success metrics for any growth projects, including AI implementation impact. The core KPIs are:Production: Content delivered against planPerformance: New customers, registrations and customer valueSEO metrics: Content and locale organic traffic growth, new SERP featuresQuality & AI impact: Measurable improvements in content production processes and scalability without compromising content quality or user valueResponsibilities:Planning, optimisation and production of high-quality, conversion-focused SEO blog content to help fuel adoption of Wise, utilising AI tools to enhance efficiency and scale without compromising content standards or conversion potentialDevelop a more long-term strategically aligned plan for Japan that regularly meets or exceeds the forecasted impactOwning and sharing meaningful insights about your content performance as well as any growth initiatives/projectsKeep up to date with industry news, evolving AI landscape, including newer model capabilities and prompt engineering techniques, and SEO insights and proactive in bringing suggestions and ideas that we can test or actionIndependently discover, lead and validate growth projects that go beyond the scope of BAU content production and have regional and/or global impact or learnings, with focus on AI-enhanced processes that scale quality, converting contentWork with and support your regional lead to take on more responsibility to identify growth opportunities for Japan and the wider APAC regionIdentifying and developing a deeper skill in SEO combined with advanced AI tooling for content operationsQualificationsAbout You Proven customer conversion results: Track record of creating SEO content strategies that drive measurable customer acquisition, with...