Ecommerce Consumer Engagement Manager

Main Responsibilities

• Develop & manage optimized navigation, product categorization & site creative in partnership with the brand and marketing teams.

• Conduct new product uploads, category builds, product detail maintenance, and promotional activities.

• Builds and execute on promotional eMerchandising calendar

• Analyzes data to understand customer shopping behaviours/trends, and identify digital customer engagement opportunities

• Collaborates with internal and external stakeholders to improve chat support metrics and ratings and reviews

Major Accountabilities

• Conceptualize category/brand campaign themes, creative content and develop ideas on how to promote awareness, drive traffic and demand on our brands and products online.

• Lead and monitor on-platform solutions, digital shelf metrics and campaign performance and be able to identify insights, key learnings, solutions/recommendations on how to improve for future implementation.

• Optimize site shopability from the customer’s point of view by managing category presentation (slotting, sortability, etc.) and findability through facet and attribute optimization.

• Collaborates with Marketing and Key Accounts Manager to identify promotion, cross-sell, and up-sell opportunities to increase engagement and conversion Liaison with brand and agency on content toolkits, adaptation and deployment to local platforms

• Conduct competitive benchmarking to inform e-merchandising plans

Knowledge, Experience and Education: 

• Education:  Bachelor's degree

• Years of experience, both overall and any industry-specific experience needed:  3-5 years 

• Strategic, creative and analytical thinker

• Strong commercial and financial understanding

• Ability to analyze data and problem solve