Key Requirements:
- Minimum of 3 years of experience in growth marketing and SEO.
- A deep understanding of SEO tools and product analytics, such as Google Analytics, Google Search Console, Google Tag Manager, and Semrush.
- Strong expertise in managing HubSpot for email marketing, building landing pages, and setting up Forms, Workflows, and Pipelines.
- At least 3 years of experience with paid marketing, specifically remarketing setups on Google Ads, YouTube, and LinkedIn Ads.
- Strong knowledge and passion for the Bitcoin mining industry.
- Strong expertise in managing Twitter, LinkedIn, and running a B2B YouTube Channel.
- Knowledge of API integrations and data sets.
Key Responsibilities:
- Maintain a consistent brand and messaging across platforms and product suites.
- Work with the overall brand and social media strategy in coordination with design, product, and business teams.
- Collaborate with the product team to help iterate on existing products and develop new products with a focus on SEO.
- Establish data sets as the industry standard.
- Use data to drive insights and make changes to communication, paid advertising, and product development.
- Organize, plan, and execute conference engagements and in-person marketing events to engage the target audience.