Director, Product Management (Marketing Agent)

Director, Product Management (Marketing Agent) LocationToronto; Edmonton; Kitchener-Waterloo; VancouverEmployment TypeFull timeLocation TypeHybridDepartmentProduct Management300K+ on Platform // Profitable - Not VC-pressure dependentTHE PROBLEM YOU'D OWNA landscaper finishes a job in a neighbourhood full of potential customers. The work is good. The yard looks great. The homeowner is happy. But nobody nearby knows this company exists, nobody is asking for a quote, and by the time the owner gets home at 7pm, marketing is the last thing on their mind.This is the reality for most businesses on Jobber. They know they should be doing more to attract customers and stay top of mind. They just don't have a marketing person, a budget, or the time to figure it out. The ones who try usually waste money on generic ads that don't convert or platforms that weren't built for their business.That's the gap. And Jobber is the right company to close it, with AI.The Marketing Agent is Jobber's answer: a product that acts as a dedicated marketing resource for service providers, doing the work they don't have time for. This is Jobber's first agentic product and the first chapter of a broader AI roadmap. The decisions you make here won't just define one product. They'll define how Jobber builds AI, what quality looks like when a product acts on a customer's behalf, and what "trust" means when the stakes are real.That's the problem you'd own.THE CUSTOMERYou're building for the person who is already stretched thin.The electrician who runs a four-person crew, does the books on weekends, and hasn't had time to update their Google Business profile in two years. The cleaning company owner who knows her best customers came from a referral three years ago and has been hoping that keeps working. The landscaper who just hired two more people and knows he needs more jobs to come in but has no idea where to start.Marketing is not abstract for these people. It is the difference between a full schedule and a slow month. Between growing and staying stuck. They are not looking for a marketing course or a dashboard full of options. They want something that works, without adding more to their plate.The Director who succeeds in this role will understand that instinctively. They'll do discovery with actual business owners, not just analysts. They'll feel the difference between a feature that's clever and one that actually changes how a business operates.WHAT YOU'D OWNFull ownership of Jobber's Marketing Agent, from vision to execution.This is not a feature team. You'd own the product end to end: what it does, how it works, what quality looks like when AI is generating content and taking action on behalf of a customer's business. You'd lead a team of Product Managers, set the direction, and drive outcomes across a portfolio with real commercial weight.Product scope Review management, online presence, AI-generated campaigns, lead capture, reputation tools, and the emerging agentic workflows that sit underneath all of itCross-functional partners Engineering, Design, Analytics, GTM, and the broader AI platform teamWhat 'good' looks like More service providers actively marketing their business. Higher activation on marketing features. Customer growth that can be attributed to the platform. Trust metrics that hold up when AI is acting on someone's behalf.AI opportunity This entire product area is AI-native. Content generation, smart scheduling, personalization at scale, automated reputation management, campaign optimization. You'd be defining what responsible AI action looks like in a context where getting it wrong costs a small business real money.Team structure You'd lead a team of PMs across an established product portfolio and new bets, with a direct line to the CPO and close partnership with Engineering and Design leadership.The person we're looking for will have genuine opinions about the multi-year vision for this product, the credibility to align a cross-functional...