Global Campaigns Strategist

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Global Campaigns StrategistFull-timeCompany DescriptionIFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.Job DescriptionSummary: We are looking for a candidate who is not afraid to think differently to transform the performance of our global demand generation campaigns and grow IFS’ Industrial AI market. You will be responsible for devising and executing multi-channel demand gen programs, optimizing channel mix, managing tactics, audience segmentation and performance. This role is fast-paced, and the desired candidate will work closely with our solution marketing, digital centre of excellence, creative and field teams to deliver world class campaigns. Essential Duties and Accountabilities: Lead complex, multi‑region campaigns, shaping and managing execution optimizing performance.Typical responsibilities will include:Planning and managing cross-channel accounts based demand gen campaigns, nurtures and webinarsChoose and advise on channels and tactics, leveraging email, paid social, paid digital, video.Manage audience segmentation, buyer journey and budgets.Drive cross‑functional coordination (Campaign Strategy, Digital, Content, Regional Marketing, BDR/Sales) to secure inputs, align timelines, and resolve conflicts swiftly.Be a team leader to other junior team members, coaching and managing projects and priorities.Deliver, test and trial new and innovative approaches to demand gen, driving engagement across IFS target accounts.Own performance insight for assigned programs and recommend optimizations Deliver Ads and emails and copy which resonate with buyer segmentsLeverage AI and martec tools to improve speed and quality; champion process, technical and workflow improvements and work with Marketing Ops to implement where requiredAnalyze, monitor, and report on campaign performance aligned to key metrics. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaignsPrepare crisp executive updates that articulate status, key metrics, decisions required, and next steps for leadership forums.QualificationsProven ability in managing...