Exceptional Hospitality Starts with You
This role is based at our corporate office in Mexico City, MX
This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, marketing, and analytics functions! As a Senior Manager, Integrated Media Planning CALA, you will bring consumer‑led, data‑driven thinking to media planning and content development across Latin America. You will lead consideration and conversion campaigns, blending storytelling with analytics to deliver effective targeting and strong creative. On the Americas Marketing team, you'll report to the Director of Regional Marketing Strategy for Latin America. You'll partner closely with media, agency, and internal teams to plan, optimize, and measure paid media campaigns. This role focuses on developing localized strategies, shaping creative direction, translating performance data into clear narratives, and driving continuous learning and results.
What you'll do during a typical day:
- Work with agency partners to develop media strategy, brief, plan, deploy, and measure complex media campaigns that support priorities (including new audience growth, consideration, and conversion objectives).
- Analyze multiple data sources to understand program performance, identify trends, and report results with clear visual storytelling.
- Manage agency partners daily to perform campaign health checks and optimization, ensure creative excellence, and provide campaign updates.
- Identify creative needs and critically evaluate creative to ensure it meets platform best practices while balancing consumer behaviors (within individual Latin American markets), business objectives, and past performance.
- Project management and ad operations for media campaigns, including flighting creative and trafficking, managing budget, and implement tracking correctly.
- Build ways of working and evolve structure with local agencies and establish streamlined ways of working with internal and external partners.
How you'll collaborate with others:
- Lead local agency relationship; from briefing through ongoing execution to ensure clear, objective-led plans are implemented correctly.
- Collaborate with broader Americas Media and Regional Marketing Strategy team, Creative, Analytics, MarTech, Global Media, Owned Channels, and other teams on integrated briefing and planning.
- Connect with Internal Marketing and Planning teams to educate them on in-market media best practices and channel strategy. Provide learnings to inform future campaign structures and learning agenda priorities, with a tight focus on Latin America as a source market.
- Work with internal strategy and creative leads and creative agencies to ensure that creative being developed meets campaign objectives, platform best practices, consumer mindset/behaviors, brand standards, and guides performance.
- Collaborate with Director of Regional Marketing Strategy for Latin America and Director of Integrated Media to explore trends and future innovation.
Deliverables you'll take ownership of:
- Lead media campaign strategy and planning across main growth campaigns in Latin America, and supporting execution across all commercial priority campaigns.
- Deliver ongoing performance analysis and check-ins bridging agency-provided, platform, MMM-proxy, and Adobe data, and crafting executive summaries.
- Creative analysis and partnering with internal/agency resources to improve creative for commercial priority campaigns and new ad type testing.
- Collaborate with the Media Strategy team to establish long-term learning agendas for innovation opportunities and performance improvements tailored for Latin American markets.
- Move toward more elevated measurement, including partner Conversion and Brand lift studies across multiple campaigns and initiatives.
What It Takes to Make the Stay
You have these minimum qualifications:
- Five (5) years of experience in paid media planning in Latin America with an agency or large brand, with a focus on digital channels and driving consideration and conversion (mid and low funnel objectives)
- Experience planning and managing complex paid digital campaigns at different budget levels in Latin America across multiple channels, including social, OLV, display, among others. Note, priority is planning experience, vs. hands-on-keyboard.
- Understanding of how to use consumer insights and behaviors in crafting media and creative briefs and guiding agency development for Latin American markets.
- Experience with media reporting and site/conversion analytics, and how to translate media performance into “storytelling” narratives.
- Hybrid schedule in Mexico City, MX (3 days/week in office)
It would be useful if you have:
- Experience navigating ad operations and technology, including 1st party audience tools (e.g. LiveRamp), media platform pixels, UTMs, and ad serving needs.
- Experience with measurement tools like Media Mix Modeling (MMM), Kantar, Vidmob, LiveRamp XMI and platform lift analysis
- Understanding of creative best practices within individual channels and platforms, and how to achieve specific messaging objectives.
- Vertical experience: Travel, Finance, Retail, Auto or experience in a performance-led and matrixed organization