Consultant Strategy & Transformation

**Introduction** A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You’ll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. With support from our strategic partners, robust IBM technology, and Red Hat, you’ll have the tools to drive meaningful change and accelerate client impact. At IBM Consulting, curiosity fuels success. You’ll be encouraged to challenge the norm, explore new ideas, and create innovative solutions that deliver real results. Our culture of growth and empathy focuses on your long-term career development while valuing your unique skills and experiences. **Your role and responsibilities** As a Strategy Consultant - Customer Strategy, you will partner with senior executives and cross-functional teams to develop actionable strategies that enhance customer acquisition, engagement, retention, and lifetime value across all touchpoints. This role requires a deep understanding of customer behavior, market dynamics, and business model innovation to define and drive customer-centric strategies. Your primary responsibilities will include: • Conduct In-Depth Research: Conduct in-depth research, competitive benchmarking, and customer journey analysis to identify growth opportunities and design differentiated customer value propositions. • Develop Strategic Roadmaps: Lead the development of strategic roadmaps that integrate digital, data, and operational capabilities to deliver measurable business outcomes. • Design Value Propositions: Design customer value propositions that are data-driven, scalable, and aligned with brand positioning and enterprise goals. • Create Go-to-Market Strategies: Develop go-to-market strategies that enhance customer acquisition, engagement, retention, and lifetime value across all touchpoints. • Plan Transformations: Plan transformations that integrate customer strategies with business objectives and evolving market demands. **Required technical and professional expertise** • Customer Behavior Analysis: Exposure to analyzing customer behavior, preferences, and pain points to inform customer-centric strategies. • Market Dynamics Understanding: Experience working with market dynamics, including competitive benchmarking and trend analysis, to identify growth opportunities. • Business Model Innovation: Exposure to business model innovation principles and practices to design differentiated customer value propositions. • Data-Driven Decision Making: Experience working with data to inform strategic decisions and measure business outcomes. • Digital Transformation: Exposure to integrating digital capabilities into strategic roadmaps to deliver measurable business outcomes. **Preferred technical and professional experience** • Data Analytics Tools: Exposure to data analytics tools and techniques to inform strategic decisions and measure business outcomes, enhancing customer acquisition, engagement, retention, and lifetime value. • Digital Platform Knowledge: Experience working with digital platforms and technologies to integrate capabilities into strategic roadmaps and deliver measurable business outcomes. • Market Research Methodologies: Exposure to market research methodologies, including competitive benchmarking and trend analysis, to identify growth opportunities and design differentiated customer value propositions. IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.