All-Bound Sales Development Representative (ADR) - APAC

Back to all rolesAll-Bound Sales Development Representative (ADR) - APACApplyJob detailsSalesSingaporeFull-timeAbout the RoleWe are seeking an experienced and highly motivated All-Bound Sales Development Representative to own a top-of-funnel pipeline for a designated Shufti region. In this critical role, you will combine inbound lead qualification and outbound prospecting into a single regional engine that ensures seamless top-of-funnel operations. You will work directly with the Regional Vice President and Regional Marketing to deliver a unified, localized go-to-market strategy that maximizes market penetration and accelerates revenue growth.Key ResponsibilitiesInbound Lead Management ("The Net")Lead Qualification & Nurturing: Qualify high-intent leads and move them to discovery; nurture mid-intent leads through personalized sequences.Re-Engagement: Proactively re-engage ghosted leads to reinvigorate interest and qualify them for sales opportunities.Outbound Lead Generation ("The Spear")Target Account Strategy: Collaborate with the Regional VP to develop the regional target list, identifying top accounts in Fintech, iGaming, Neobanks, and regulated institutions.Multi-Channel Outreach: Execute multi-channel sequences (email, phone, social, video) with 8–12 touches per prospect using Challenger messaging.Market Penetration: Conduct research to identify high-potential accounts, ensure market coverage, and position Shufti as the regional category leader.Pre-Discovery & Hand-Off ("The Bridge to AE")Pre-Discovery Calls: Conduct initial qualification calls to validate fit and ensure a smooth hand-off to Account Executives.Gold Standard Briefing: Create comprehensive dossiers using SPICED/BANT-C methodology so AEs can focus on closing, not qualification.Cross-Functional CollaborationPartnership with Leadership: Work closely with the Regional VP and Marketing to align on go-to-market strategy, messaging, and tactics.Market Insights: Provide feedback on lead quality, prospect sentiment, and regional trends to continuously optimize motion.Performance Metrics & KPIsSales Accepted Leads (SALs): 20+ per month.Lead-to-Opportunity Conversion: 35–40%.Pipeline Contribution: USD 1.2M – 2.5M annual, depending on region.Speed to Lead: 100% of MQLs contacted within 15 minutes.Discovery Accuracy: 95% of leads passed to AEs meeting SPICED/BANT-C criteria.Required QualificationsExperience: 3–5 years in sales development, business development, or lead qualification with a record of exceeding targets.Sales Skills: Expertise in both inbound qualification and outbound prospecting across multiple channels.Industry Knowledge: Experience in the designated region, ideally in FinTech, iGaming, Neobanks, or regulated verticals.Tools: Proficient with CRM (Salesforce/HubSpot), prospecting tools (Sales Navigator, ZoomInfo), and sales automation platforms.Communication: Strong written and verbal skills; comfortable engaging C-level executives.Approach: Independent operator with a strong sense of ownership and accountability.Preferred QualificationsLanguages: Regionally relevant languages (e.g. Mandarin/English).Certifications: Training in modern sales methodologies (Challenger, SPIN, MEDDPICC).Upload your resume to autofill the applicationUploadFirst name *Last name *Email *Dial codePhone numberLinkedIn profile *Resume *Click or drag file to uploadSupported file format: .PDF; Maximum file size: 10.49 MB; Maximum file: 1;QuestionsWhere are you located? *Your answer0/500Are you happy to go to one of our offices 3-4 days a week? *YesNoWhat is your salary expectation (including currency)? *Your answer0/500AI disclaimerThis application process may use AI-enabled systems to support candidate evaluation based on factors such as experience, technical skills, and qualifications. All processing is carried out in accordance with applicable data protection, AI governance, and labour laws. Human oversight is maintained at all stages, and final hiring decisions are made by...