Director, Product Marketing

The Opportunity

As TrustArc’s  Director of Product Marketing you will be the glue that binds our platform strategy to the tactics we need to drive success in our go-to-market strategies. You will work closely with the Marketing, Sales, and Product leaders to develop innovative programs that drive demand.

Managing a team of Product Marketing Managers, you will act as a coach and mentor to a growing team covering a variety of products with different buyers. Your team will build content that articulates our various products’ value propositions in a strategic and compelling way, demonstrating consistency across all channels. 

You back up strategic insights with market evidence and then use that knowledge to drive go-to-market decisions across a product suite with different buyers and personas. Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our platform’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.

This is a highly visible leadership role that blends strategic thinking, market insight, team development, and operational excellence.

The Opportunity

As TrustArc’s  Director of Product Marketing you will be the glue that binds our platform strategy to the tactics we need to drive success in our go-to-market strategies. You will work closely with the Marketing, Sales, and Product leaders to develop innovative programs that drive demand.

Managing a team of Product Marketing Managers, you will act as a coach and mentor to a growing team covering a variety of products with different buyers. Your team will build content that articulates our various products’ value propositions in a strategic and compelling way, demonstrating consistency across all channels. 

You back up strategic insights with market evidence and then use that knowledge to drive go-to-market decisions across a product suite with different buyers and personas. Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our platform’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.

This is a highly visible leadership role that blends strategic thinking, market insight, team development, and operational excellence.

What You Will Do

• Own product positioning and messaging across the TrustArc platform, ensuring clarity, differentiation, and consistency.

• Standardize and elevate competitive and market intelligence practices; be the internal authority on the privacy and data governance landscape.

• Translate market insights into actionable go-to-market strategy and influence product roadmap decisions.

• Develop a deep understanding of buyers, users, and customer segments.

• Conduct customer interviews and engage directly with key accounts to refine value propositions.

• Drive improvements to sales and marketing processes based on customer and market insights.

• Lead cross-functional planning and execution of new product launches and major releases.

• Build repeatable launch frameworks and ensure flawless execution across teams.

• Align messaging and campaigns across digital, content, demand generation, sales enablement, and field marketing.

• Equip Sales with compelling messaging, tools, and training that clearly articulate the problems we solve.

• Develop high-impact collateral, competitive battlecards, pitch decks, and enablement programs.

• Partner with Revenue leadership to continuously improve conversion, win rates, and deal velocity.

• Serve as a thought leader and primary liaison to industry analysts (e.g., Gartner, Forrester).

• Lead analyst engagement strategy, briefings, inquiries, and research participation.

• Strengthen TrustArc’s category positioning and market influence.

• Build, mentor, and scale a high-performing product marketing team.

• Foster a culture of accountability, collaboration, and measurable impact.
  Prioritize effectively in a fast-moving, high-growth environment.

What You Will Bring

• 8–10+ years of product marketing experience in B2B SaaS, with demonstrated ownership of platform or multi-product portfolios

• Proven success leading and developing product marketing teams
  

• Strong executive presence and the ability to influence cross-functional stakeholders
  Deep experience in positioning, messaging, and go-to-market strategy

• Exceptional written and verbal communication skills

• Strong analytical skills with the ability to translate data into strategic decisionsOperational rigor and project management expertise
  Experience in privacy, GRC, compliance, LegalTech, eDiscovery, or adjacent markets is strongly preferred

What We Offer

• Competitive compensation
• 100% Work from Home
 

​​About Us   As the leader in data privacy, TrustArc automates and simplifies the creation of end-to-end privacy management programs for global organizations. TrustArc is the only company to deliver the depth of privacy intelligence, coupled with the complete platform automation, that is essential for the growing number of privacy regulations in an ever-changing digital world. We have a global team across the Americas, Europe, and Asia. TrustArc helps customers worldwide demonstrate compliance, minimize risk, and build trust. For additional information, visit www.trustarc.com.   We invest in our team members’ work-life balance, with unlimited paid time off, flexible working hours, and a work-from-home environment. We support employees with their own industry-specific learning. We have weekly virtual team events such as trivia games, celebrating “international pet day”, lunch’n’learns, exercise classes, Women at TrustArc ERG, and many more.   All of our above initiatives and employee support are in line with our seven core values: Customer Obsessed, Fearless, Accountable, Collaborative, Agile, Transparent, and Effective. We like to encourage our employees to end each day with the question: “Which value(s) did I demonstrate today?” And we acknowledge exceptional work through our semi-annual awards, which includes a paid vacation!   Equal Opportunity   TrustArc is proud to be an Equal Opportunity Employer and is committed to a diverse and inclusive workplace. We believe that a successful organization is one that celebrates its employees for who they are, who they love, and the unique lens through which they experience the world. TrustArc does not discriminate based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or other legally protected status. We understand that our differences make us better. They empower us to learn from each other, lean on each other, and create a product and community that models the behavior we hope to see in others.   If you need reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, contact us at hr@trustarc.com and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.