Senior Product Marketing Manager

High Alpha·Lever
TorontoPosted Jul 8, 2026
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Superside is hiring a Senior Product Marketing Manager to shape how we bring our platform, AI capabilities, and creative services to market. 

You'll define our positioning, lead go-to-market strategy, and equip our commercial teams with the messaging and tools they need to win. Success looks like clear differentiation, impactful product launches, and a compelling story that drives adoption and growth.

Superside is hiring a Senior Product Marketing Manager to shape how we bring our platform, AI capabilities, and creative services to market. 

You'll define our positioning, lead go-to-market strategy, and equip our commercial teams with the messaging and tools they need to win. Success looks like clear differentiation, impactful product launches, and a compelling story that drives adoption and growth.

What you’ll do

  • Lead go-to-market strategy for new products, services, and major feature launches.

  • Own positioning and messaging across Superspace, AI capabilities, and creative service offerings.

  • Develop messaging frameworks that create consistency across Marketing, Sales, Product, and Customer Success.

  • Build sales enablement assets including battlecards, pitch decks, objection handling, and competitive intelligence.

  • Partner with Product to shape launch plans, roadmap communications, and customer-facing narratives.

  • Conduct market, customer, and competitive research to strengthen positioning and identify growth opportunities.

  • Collaborate with Marketing to develop integrated campaigns rooted in strong product storytelling.

  • Define and evolve Superside's category narrative at the intersection of AI and creative services.

  • Measure the impact of product marketing initiatives through adoption, pipeline, revenue, and launch performance.

  • Use AI tools to improve research, content creation, and go-to-market execution.

What you’ll need to succeed

  • 5+ years of experience in Product Marketing within B2B SaaS, AI, or technology companies.

  • Proven experience leading end-to-end go-to-market launches for products or services.

  • Strong expertise in positioning, messaging, and category development.

  • Experience creating sales enablement assets that improve commercial performance.

  • Strong understanding of enterprise buying journeys and multi-stakeholder sales cycles.

  • Excellent written and verbal communication skills with the ability to simplify complex concepts.

  • Analytical mindset with experience translating market, customer, and competitive insights into strategy.

  • Comfortable working cross-functionally across Product, Marketing, Sales, and Customer Success.

  • Experience marketing AI-powered products or using AI tools as part of your workflow.

  • Experience in creative technology, design software, or marketing platforms is a plus.

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