Product Marketing Manager, APAC

Sensor Tower’s digital intelligence platform provides unparalleled insight into market trends, advertising, competitor’s strategies, and consumer/user audience across mobile, web, and gaming. Sensor Tower’s insights are trusted by more than 2,500 enterprises worldwide across tech, retail/commerce, entertainment/media, gaming, consumer packaged goods, finance, and investment. About the Role Sensor Tower is seeking a strategic and execution-driven Product Marketing Manager to join our APAC Marketing team. In this role, you will be the regional champion for Sensor Tower’s product positioning and messaging, tailored specifically for the APAC market (including Japan, Greater China, Korea, SEA, India, and Australia). You will bridge HQ’s product vision with local market realities by analyzing APAC-specific competitors, defining localized product positioning, and developing compelling, region-specific customer use cases that drive pipeline and revenue. As an internal product evangelist, you will ensure the APAC commercial team is immediately energized, educated, and equipped with the latest product releases and feature innovations. Key Responsibilities APAC Market Positioning & Messaging : Tailor global product value propositions into localized, highly relevant messaging that resonates with APAC enterprises, app publishers, gaming studios, and agencies. Competitive Intelligence : Conduct deep competitive analysis against local/regional market research and data providers in APAC; build actionable battlecards and positioning strategies for sales. Customer Use Case & Collateral Development : Partner with regional sales and other APAC marketing members to uncover, build, and showcase APAC-specific customer use cases, ROI stories, and localized collateral (pitch decks, one-pagers, case studies). Product Evangelism & Feature Launches: Serve as the APAC product evangelist to champion HQ's product vision locally. Timely translate global product roadmaps and new feature releases into inspiring, value-driven rollouts for the commercial team to ensure rapid adoption. Sales Enablement & Training: Deliver regular training and enablement sessions for regional Sales, BDR, and Account teams on localized objection handling, pitch framework execution, competitor battlecards, and APAC-specific deal support. What We’re Looking For Experience : 3+ years of Product Marketing experience in B2B SaaS, Mobile/AdTech, Gaming, or Data Analytics platforms. Regional Expertise : Demonstrated understanding of APAC business culture, go-to-market dynamics, and competitive market intelligence across key Asian markets. Analytical & Storytelling Skills : Exceptional ability to translate complex, data-heavy products into engaging, and value-driven commercial stories. Communication & Influence : A natural communicator and presenter with strong cross-cultural skills, capable of energizing internal sales teams and influencing global HQ stakeholders. Ownership & Agility : Self-starter mentality with the ability to manage priorities independently within a fast-paced, matrixes environment. Language Requirements English & Japanese (Required) : Business-level written and verbal proficiency is essential for creating client-facing assets, conducting competitive research, and delivering in-house training for HQ and regional teams. Chinese (Nice to have) : Native or professional proficiency is a strong plus. Work Authorization Must have valid work authorization and currently reside in Japan, Singapore, or China. (Visa sponsorship is not provided for this role). Why Join Us Competitive Compensation Package : Attractive annual salary with performance-based reviews and yearly adjustments. International Work Environment : Collaborate with cross-functional teams across APAC, and the US, gaining meaningful global exposure. Career Continuity & Growth : Gain hands-on ownership of high-impact regional projects in a rapidly scaling team. Fraud warning: It's common for scammers to create positions that look legitimate on other sites. To ensure your submission is considered, only apply for positions at Sensor Tower through our company website or through posts directly associated with Sensor Tower company profiles on sites such as LinkedIn, Indeed, BuiltIn or Hackajob. At no point will Sensor Tower ever ask for money, credit card, or bank account information to complete a job application. Communications received from Sensor Tower are only sent by e-mail addresses ending in sensortower.com . All Sensor Tower interviews will be conducted via phone or Zoom. At no time will a conversation be moved to an alternative email outside of sensortower.com or text. Should an issue arise that you feel we should be aware of, please contact us. Please provide your resume when applying. To all recruitment agencies: Sensor Tower does not accept third party resumes. Please do not send resumes to our jobs alias, Sensor Tower employees or any other organization location. Sensor Tower is not responsible for any fees related to unsolicited resumes. Sensor Tower will not pay any third-party agency or company that does not have a signed agreement with Sensor Tower. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.