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Regular or Temporary:

Regular

Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

The Content Experiences Senior Consultant will develop and lead content experience strategies, driving brand consideration and engagement across the client journey. The ideal candidate will bring deep expertise in content innovation and multi-format, cross-channel storytelling, championing modern approaches that elevate how Truist connects with consumers through best-in-class content experiences.

By combining content innovation, strategic planning, creative excellence, channel expertise, and performance optimization, this role will establish scalable frameworks that improve effectiveness, increase efficiency, and deliver measurable business impact. Content Experiences Senior Consultant will demonstrate how insights-driven content experiences can accelerate speed-to-market, drive consideration, improve performance, and create meaningful impact for both consumers and the business.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job.  Other duties may be performed, both major and minor, which are not mentioned below.  Specific activities may change from time to time.  
1.    Develop strategic content experiences in alignment with enterprise and line of business strategies, goals and objectives.
2.    Build and manage content experience strategies, processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns.
3.    Participate in content experience creative asset production.
4.    Drive brand and company awareness, consideration and conversion through strategic content experiences, media plans and creative executions.
5.    Ensure brand visual and voice consistency across content experience executions
6.    Develop and deploy actionable plans to evolve, grow and optimize content experiences and engagement.
7.    Create recommendations for innovative content marketing experiences, initiatives and solutions.
8.    Build and maintain partnerships with leaders across marketing and the enterprise, as well as with social media channel and agency partners.
 

QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1.    Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2.    Five years of related experience or an equivalent combination of education and experience
3.    In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
4.    Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
5.    Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
6.    Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7.    Ability to provide direction, coaching and mentor experienced teammates
8.    Fluent in Excel and PowerPoint, preparing presentations for senior level teammates
9.    Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, SnapChat, YouTube, etc.

Preferred Qualifications:
1.    Financial services or related industry experience
2.    Integrated marketing and/or digital marketing experience
3.    Experience with delivering national social media and/or influencer marketing campaigns
4.    Multi-cultural marketing experience

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting
Frequently (25% - 50% of the time)
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding 
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel
Up to 25%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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