Purpose of the Role
This is not a traditional marketing job. It's a revenue-obsessed, pipeline-first, market-shifter role built for someone who moves fast, thinks bigger, and knows how to create real positive noise in a crowded mid-market ERP landscape.You'll own the full demand generation marketing mandate across America and Canada: new logo acquisition, competitive displacement, expansion pipeline, and Syspro's long-term brand presence in the region. You'll lead a focused tiger team, activate Syspro's global marketing engine as a force multiplier, and operate as a genuine revenue partner to Sales Americas.
You're ambitious. You're hungry. You build pipeline from scratch and you love proving it. You don't need a massive budget to make noise, you need a mission, a market, and the drive to go after it. This is yours to develop, deploy and drive.
Job Requirements
Experience- 5+ years in demand generation, growth marketing, or regional B2B marketing in a technology company; with ideally 2 years in a leadership or ‘champion’ individual contributor role.
- Track record of building pipeline from scratch and owning it through to revenue. You can show the numbers. Preferably with experience is a unicorn or high-growth environment/company (must be able to evidence this – deep double digit growth.
- Ability to compete against mid-market ERP players (Epicor, Acumatica, or similar) is a strong advantage
- DG marketing in the UK is essential. Exposure to South Africa or other emerging markets is a strong advantage.
- Experience working across multiple markets simultaneously, managing complexity without losing focus.
Nice to Have
- Background or knowledge in manufacturing and/or distribution; understanding how operators buy, decide, and evaluate technology partners
- Hands-on with ABM platforms, marketing automation, CRM (HubSpot, Salesforce), and AI-powered sales and marketing tools.
Skills & Mindset
- Agentic AI fluency; ideally you've deployed autonomous digital workers, AI-driven personalisation, or agentic nurture sequences in a live commercial environment. This is the new baseline.
- Guerilla marketing instinct: high-creativity, low-waste tactics that punch above budget and get buyers to stop, engage, and convert.
- Power messaging for mid-market buyers: you know how to talk to operations, finance, and IT decision-makers who are weighing an ERP investment.
- Commercial acumen and data obsession: you own pipeline numbers and you're comfortable presenting growth metrics to Board-level audiences.
- You move fast, make decisions, and don't wait for perfect.
- Adaptable across markets and audiences; you can flex tone, message, and approach for UK corporate buyers and SA mid-market operators in the same week.
- You're early in your career but ahead of where your years on paper suggest. Energy and appetite over experience.
Education
- Bachelor's degree in Marketing, Business, or related field.
- Beneficial: certifications in digital marketing, ABM, AI tools, or revenue operations. Demonstrated ongoing learning in Agentic AI and marketing technology.
Key Responsibilities
- Sets and drives bold pipeline targets for the International portfolio, building an always-on prospecting engine in close partnership with UK and SA Sales leadership to achieve MAL, MQL, and SQL conversion ratios and hit regional revenue goals.
- Deploys integrated demand generation campaigns — ABM, digital and paid, field events, partner activations, and guerilla tactics — for UK, SA, and future European markets; collaborates with the Demand Generation Champion (Americas) on global campaign frameworks and adapts for local market impact.
- Owns UK demand generation and new logo pipeline as the primary International growth priority, building Syspro’s presence among mid-market manufacturing and distribution buyers who are not yet aware of the brand.
- Develops campaigns and industry-specific narratives for South Africa targeting new logo acquisition, larger deal sizes, and deeper industry specialisation, partnering closely with SA Sales to identify expansion and competitive displacement opportunities.
- Builds the GTM foundation for Europe, developing a framework to activate ahead of planned 2027 expansion by identifying priority verticals, geographies, and early brand-building opportunities.
- Orchestrates the Agentic AI SDR as an autonomous team member, deploying AI-powered marketing workflows across the full buyer journey for personalised outreach, lead nurture, and pipeline progression at scale.
- Acts as a revenue partner to regional Sales leadership — present in the sales process, aligning marketing investment directly to pipeline stages, deal velocity, and close rates, with no reliance on vanity metrics.
- Leverages Syspro’s global Marketing functions (Events, Webinars, Partner/Channel, Product Marketing, PR, Brand, Analyst Relations, Creative) with regional intent and maximum local impact across UK, SA, and Europe.
- Leads channel and partner marketing across International in conjunction with Global Partner Marketing, turning resellers and technology partners into active pipeline contributors.
- Manages the International marketing budget with commercial rigor, making data-driven investment decisions with pipeline yield as the primary measure, and reports pipeline contribution, campaign effectiveness, and regional growth KPIs to the CMO and senior leadership.
Job Benefits
- 13 paid company holidays in 2026
- 20 vacation days
- 6 wellness days
- 401k from day one of hire
- Health/Dental/Vision Insurance the first of the month after hire
- Life insurance
- Bonus/ commission
- Maternity and Paternity Leave