senior manager, Owned Channel Marketing

Skip to main contentJobsDashboardProfileCultureBenefitsPartner LoginCandidate LoginEnglishSingle PositionView All Jobssenior manager, Owned Channel Marketing2401 Utah Ave S #800, Seattle, Washington, United StatesApply NowAdd to cartJob descriptionCompany and benefitsJob ID260056134Job CategoryMarketing and Brand ManagementJob LevelIndividual ContributorPosting Date07/20/2026Expiration Date08/03/2026Workplace ExpectationIn-OfficeBonus EligibleYesPay$117,700 - $196,500 AnnuallyNow Brewing senior marketing manager, Owned Channel Marketing! #ToBeAPartnerFrom the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.As a senior marketing manager of Owned Channel Marketing, you will be responsible for executing customer communications across Starbucks’ owned channels, including email, app, web, and in-product experiences to drive engagement, conversion, and long-term customer value. You will play a critical role in bringing campaigns to life, ensuring clarity, accuracy, and consistency across touchpoints.In this highly collaborative role, you will partner across functions to deliver high-quality, on-time marketing campaigns that support enterprise priorities, seasonal strategies, and always-on programs.As a senior marketing manager, of Owned Channel you will…·       Lead execution of owned channel marketing campaigns across email, app, web, and in-product channels, managing timelines, deliverables, and approvals to ensure high-quality output delivered on time.·       Translate enterprise business priorities, seasonal campaigns, and product launches into clear, channel-specific plans and deliverables, ensuring alignment to strategy while focusing on execution excellence.·       Support customer personalization efforts by executing segmentation and targeting strategies in partnership with cross-functional teams, ensuring accurate audience selection and message delivery.·       Partner with creative teams to bring work to life, develop clear briefs, provide input on channel best practices, and ensuring final assets meet brand standards and campaign objectives.·       Collaborate closely with Brand, Integrated Marketing, Menu, and Product partners to ensure owned channel work aligns with broader go-to-market plans while meeting channel requirements and timelines.·       Track and evaluate campaign performance, leveraging analytics and reporting to identify optimizations and improve future execution.·       Support testing and experimentation efforts, implementing A/B tests and applying learnings to continuously improve campaign effectiveness.·       Partner with Technology, Martech, and Operations teams to execute campaigns effectively within existing tools and systems, identifying and flagging any operational gaps or opportunities.·       Contribute to campaign recaps and performance summaries, helping to synthesize results and share key insights with stakeholders.·       Bring a customer-first mindset to execution, ensuring every communication is relevant, clear, and on brand We’d love to hear from people with:    Bachelor’s degree or 4+ years of relevant experience  5–8 years of progressive experience in marketing, CRM (customer relationship manager), or digital channels  3+ years of Cross-functional project management experience  Experience executing marketing campaigns across multiple stakeholders  Ability to work both independently and as part of a team Strong executional mindset with attention to detail and ability to manage multiple priorities Experience delivering marketing campaigns across digital or owned channels (email, app, web)Strong project management skills and ability to keep work on track in fast-paced environments Excellent collaboration and communication skills across cross-functional...