Instagram Product Designer, Brand-in-Product
Menlo Park, CA$201k–$278kPosted Jul 18, 2026
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Instagram Product Designer, Brand-in-Product
Instagram
Menlo Park, CA
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Instagram Product Designer, Brand-in-Product
Instagram
Menlo Park, CA
12 hours ago
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Instagram provided pay range
This range is provided by Instagram. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$201,000.00/yr - $278,000.00/yr
We're looking for a Product Designer to lead design for Brand-in-Product—Instagram's program to express our brand identity directly within the product experience to reinforce what Instagram stands for: creativity. This is a unique role at the intersection of brand, product design, and cultural strategy. You'll shape how Instagram shows up in moments that matter across product surfaces, interaction design, and brand systems—balancing brand integrity and product craft while elevating cultural relevance and sentiment. You'll be the dedicated design lead for a cross-functional pod that includes engineering, XFN, and marketing, partnering to bring concepts from idea through ship and setting the quality bar for branded product experiences.Instagram Product Designer, Brand-in-Product Responsibilities:Lead the design vision for how Instagram expresses its brand identity within the product, defining principles, patterns, and quality bar for how creativity comes to life across surfacesTranslate brand strategy into shipped product experiences, turning high-level brand positioning and cultural strategy into tangible, delightful moments that millions of people interact withDesign scalable systems for brand expression, building repeatable frameworks, design toolkits, component systems, and templates that allow the team to ship a consistent cadence of high-quality brand momentsSet the creative bar for craft at the intersection of brand and product, ensuring every brand-in-product execution feels polished, native,...