Manager – Media Strategy & Planning Sportsbook

Role responsibilities

Support the end-to-end media activation strategy for brand marketing campaigns for the Sports Betting product. Collaborate with internal and external teams to ensure effective media strategy and execution.

Requirements

A bachelor's degree in Marketing, Business, or Communications is required, with 6-10 years of experience in media strategy, particularly in the sports betting industry. Candidates should have a strong understanding of brand and performance media and a passion for sports and gaming culture.

Key skills

Media Strategy, Media Planning, Brand Marketing, Creative Collaboration, Analytics, User Acquisition, Performance Marketing, Brand Storytelling, Sports Betting, Customer Acquisition, Customer Retention, Testing, Measurement, Operational Excellence, Innovative Thinking, Communication

Keywords

Media Strategy, Media Planning, Brand Marketing, Creative, Analytics, User Acquisition, Performance Marketing, Sports Betting, Customer Acquisition, Customer Retention, Testing, Measurement, Operational Excellence, Digital Marketing, Gaming, Hospitality