Senior Manager, Expo Experiences

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Senior Manager, Expo ExperiencesFull-timeEmployee Type: RegularRegion: AMS - North America and CanadaWork Persona: Flexible or RemoteCompany DescriptionIt all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.Join us to put AI to work for people. Job DescriptionAs an Experiential Storyteller, you will be responsible for creating and executing captivating, immersive, interactive, and scalable event experiences.  This role creates engaging experiences for event attendees, that leave a lasting impact fostering brand awareness and product learning. This role requires mastery in collaboration and dot connecting, and a blend of organizational excellence, project management, and creative skills to bring brands and narratives to life in a captivating way.   You are a talented event marketer interested in building an overarching narrative and strategy that brings the ServiceNow story to life across every Expo floor. You are an expert storyteller who is equally comfortable creating a messaging framework as well as advising on fabrication elements and can build engaging Customer, Product and Industry Showcases.    Key Responsibilities:   Strategic Direction: Collaborate across the Strategic Events and greater Marketing organization to develop a strategic plan for the Expo purpose, flow, and attendee journey. At the portfolio and event level.  Team Leadership and Coordination: Drive cross-functional collaboration to ensure ideas can be efficiently envisioned, ideated, optimized, and brought to life. Lead agencies, vendors, and internal partners to support and execute. Serve as a functional lead for the strategic direction of the Expo Experiences team.  Develop Connected Storytelling: Help craft compelling and connected narratives that seamlessly bring attendees through an experiential learning journey at ServiceNow events. Ensure consistent messaging across multiple touchpoints, and assist in development of multimedia content, including videos, presentations, and interactive displays, that support the storytelling experience.   Conceptualize Experiences: Collaborate with Event, Brand, Product, Sales, and Content Marketing teams to understand objectives, and develop creative concepts for immersive experiences that align with these objectives.   Design Immersive Environments: Create physical and digital environments that immerse attendees in the ServiceNow story and event experience. This may involve designing sets, interactive installations, audiovisual elements, and technology integration.   Drive Operational Excellence: Deliver impactful experiences that are operationally sound by driving end-to-end programs at a global scale, leading the expo experience planning cycle, the development of project plans, work back schedules, and budget strategy.   Measure Impact: Assess the effectiveness of the experiential storytelling through attendee feedback, surveys, and metrics, and adjust as necessary.   Budget Management: Ensure projects are executed within budget constraints while maintaining high-quality standards.    Audience Engagement & Wayfinding: Engage with attendees to guide them through the experience, answer questions, and create memorable interactions.   QualificationsTo be successful in this role you have:Expertise: 7-10+ years of event marketing experience building customer, product, and...