This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Paid Search based in the United States.
This role offers the opportunity to lead large-scale paid search strategies and drive measurable growth for a diverse portfolio of clients.
The successful candidate will serve as a senior strategic partner, combining deep channel expertise with business-focused leadership.
You will shape search strategies, optimize performance, and connect paid media initiatives with broader marketing and revenue objectives.
The position requires strong client leadership, analytical thinking, and the ability to translate complex insights into executive-level recommendations.
You will collaborate across search, social, commerce, analytics, creative, and technology teams to deliver integrated growth solutions.
This is a high-impact leadership opportunity for a paid media expert passionate about innovation, performance marketing, and building high-performing teams.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Paid Search based in the United States.
This role offers the opportunity to lead large-scale paid search strategies and drive measurable growth for a diverse portfolio of clients.
The successful candidate will serve as a senior strategic partner, combining deep channel expertise with business-focused leadership.
You will shape search strategies, optimize performance, and connect paid media initiatives with broader marketing and revenue objectives.
The position requires strong client leadership, analytical thinking, and the ability to translate complex insights into executive-level recommendations.
You will collaborate across search, social, commerce, analytics, creative, and technology teams to deliver integrated growth solutions.
This is a high-impact leadership opportunity for a paid media expert passionate about innovation, performance marketing, and building high-performing teams.
Accountabilities:
- Own executive-level client relationships and serve as a strategic advisor on paid search growth strategies, business goals, and performance opportunities.
- Align search strategies with client objectives, customer journeys, financial goals, and broader marketing initiatives.
- Lead client communications, including strategic reviews, business updates, presentations, and decision-making discussions with senior stakeholders.
- Anticipate challenges, manage escalations, and ensure strong client trust through proactive communication and solution-oriented leadership.
- Develop and execute platform strategies across paid search channels, including automation, value-based bidding, and performance optimization approaches.
- Integrate analytics, measurement insights, and attribution learnings into campaign strategies and investment decisions.
- Establish testing frameworks, experimentation roadmaps, and governance processes to improve performance and identify growth opportunities.
- Ensure data quality across tracking, feeds, reporting systems, and measurement processes while communicating insights and recommendations effectively.
- Connect paid search initiatives with broader digital marketing channels, including SEO, social media, commerce, retail media, creative, and other growth channels.
- Drive financial performance by managing channel profitability, utilization, forecasting accuracy, and resource allocation.
- Build and lead a high-performing team through coaching, goal setting, feedback, career development, and performance management.
- Establish operating rhythms, reporting frameworks, quality standards, and best practices that improve consistency and scalability.
- Promote innovation through technology adoption, AI-driven solutions, continuous learning, and knowledge sharing across teams.
- 10+ years of experience in Paid Search/Paid Shopping with demonstrated success managing large-scale campaigns and significant media investments.
- 5+ years of experience managing B2B client relationships, strategic accounts, and executive-level communications.
- 3+ years of direct people management experience, including coaching managers and senior individual contributors.
- Strong expertise with paid search platforms such as Google Ads, Microsoft Ads, Merchant Center, and related advertising technologies.
- Experience with platforms and tools such as SA360, Skai, competitive intelligence tools, and workflow automation solutions.
- Strong understanding of cross-channel marketing strategies and the ability to connect paid search with SEO, social, commerce, retail media, TV, and creative initiatives.
- Proven experience with marketing measurement, including GA4, experimentation design, forecasting, financial modeling, and performance analytics.
- Ability to translate complex data, platform insights, and analytics findings into clear executive recommendations.
- Strong understanding of automated bidding strategies, Performance Max, AI-powered marketing solutions, and optimization frameworks.
- Experience managing channel financial performance, including margin, capacity planning, utilization, and forecasting.
- Exceptional leadership, communication, storytelling, and stakeholder management skills.
- Google Ads Search and Shopping certifications required or completed within the first 60 days; additional certifications are a plus.
- Competitive salary range of approximately $130,000–$145,000.
- Additional incentive compensation opportunities, including monthly variable revenue payments and discretionary annual performance bonuses.
- Fully remote work environment with flexibility to support work-life balance.
- Unlimited paid time off and 20 paid holidays.
- Comprehensive healthcare benefits, including medical, dental, vision, life, disability coverage, and flexible spending accounts.
- Retirement plan with employer match up to 4% of employee contributions.
- Wellness benefits, including telemedicine, teletherapy, wellness programs, and employee perks.
- Equity opportunities.
- Generous parental leave benefits, including paid leave for birthing parents and partners.
- Learning and development programs, mentorship opportunities, and leadership development resources.
- Opportunity to work with innovative marketing technologies and high-profile client portfolios.
The Director, Paid Search will lead client strategy, team performance, and operational excellence across paid search initiatives while driving measurable business outcomes. Key responsibilities include:
Requirements:
The ideal candidate is an experienced paid search leader with strong client management expertise, technical knowledge, and a proven ability to drive growth at scale. Required qualifications and skills include: