Senior Acquisition Manager

KatanaSenior Acquisition Manager LocationToronto; Ireland; Poland; PortugalEmployment TypeFull timeLocation TypeRemoteDepartmentMarketingCompensationBase Salary CA$86,947 – CA$106,269About KatanaKatana is a remote-first, AI-first B2B SaaS company that builds powerful inventory and manufacturing software for 1,500+ businesses that make and sell physical products around the world.We've just stepped into an exciting new phase of expansion - moving beyond small merchants into a larger market of modern, multi-channel, multi-location businesses. With that growth comes a second acquisition motion, a lot more complexity, and the chance to shape how we go after it. Our 100+ person team across 10+ countries is building what's next - together.And that's where you come in.If you're good at what you do, you've probably already seen it all. You've run the mature paid channels, optimized the inherited playbook, and know exactly what a well-oiled acquisition engine looks like from the inside. What you're looking for now is the chance to put your name on one, end to end.This role is the opposite of that.Real ownership. At a bigger company, you optimize a machine someone else designed. Here, we're already closing Advantage deals - the product and the customers are real - but there's no ABM engine behind them yet. You design that engine.Budget authority from day one. You decide where the money goes, which channels we enter or exit, and when. That's not a privilege you earn after two years - it's the job from week one.Three motions, one seat. Free, Core, and Advantage each need something different from you. Few roles let you run product-led volume, self-serve paid, and enterprise ABM at once - most companies split these across three people or three teams.A credential that travels. "I built the ABM motion that took Katana upmarket" is a very different story from "I ran paid for the SMB segment at a company with an established playbook." That first-mover story counts for more with every year that passes.This isn't a role for someone who wants a bigger budget to run the same playbook. It's for someone who wants to write the playbook - and is comfortable being judged on pipeline, not activity, from day one.About the roleThis is a new role at Katana, and a foundational one.As our Senior Acquisition Manager, you'll own the pipeline across three motions with three very different levels of maturity. Free has some foundations and needs sharpening. Core has a running paid engine with some inefficiencies to fix. Advantage - our plan for companies with more complex manufacturing and inventory needs - is already closing deals, sourced without any dedicated marketing behind them. What's missing is the engine: no ABM infrastructure, no target account list, no nurture sequence. You're building that from a blank page, on top of a motion that's already proving it can work.To be clear about scope: this is not a paid media role with a narrow remit, and it is not a role where you execute someone else's strategy. You own the full funnel from awareness to SQL across all three segments - channel strategy, ABM programs, nurture, agency direction, and the handoff to sales. You decide what to test, what to kill, and where the budget goes.Building the ABM motion for Advantage is the priority, and it's the part of the role we'll weigh most heavily when evaluating candidates.What you'll doPaid channel strategy & growthOwn paid acquisition strategy across Google Ads, LinkedIn, Meta, and Reddit - where we invest, what we test, how we allocate budgetIdentify new channel and audience opportunities before they're obviousDesign experiments with a clear hypothesis and success criteria, direct our performance agency on execution, and decide what scales or dies based on resultsLook past CTR and CPM to what's actually driving pipeline - if something in the funnel clearly isn't converting, you flag it and work with the team to fix itLead the performance agency relationship: brief...