GenAI Product Lead, EMAP

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox GenAI Product Lead, EMAPFull-timeEmployee Status: RegularRole Type: HybridDepartment: Product ManagementSchedule: Full TimeCompany DescriptionExperian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.Job DescriptionThe GenAI Product Lead, EMAP will shape and execute Experian EMAP's AI‑enhanced product strategy across the Ascend and Fraud portfolios. This role is accountable for the commercial success of the GenAI portfolio across EMAP, including revenue growth, monetization strategy, and market adoption. You will operate as a "mini‑GM", owning both product direction and business outcomes, reporting to the Chief Product Officer.This is a specialist role in the EMAP Product Management team. You will focus on embedding Generative AI capabilities into core products, reimagining customer propositions, accelerating innovation and converting innovation into scalable, revenue-generating offerings, and driving adoption across diverse EMAP markets.Operating horizontally across Product, Engineering, Data Science, Client Delivery, and Market Product teams, you will act as a bridge between global GenAI strategy, regional priorities, and market execution.What You'll Do:GenAI Product Strategy & DirectionOwn the regional GenAI product strategy and roadmap for EMAP across Ascend and FraudOwn the commercial performance of the GenAI portfolio, including revenue growth, margins, and business case deliveryTranslate GenAI capabilities into clear customer value propositions and monetizable offerings Product Discovery & ProductizationLead discovery of high‑impact GenAI opportunities across customer journeys and internal product workflows.Define use cases with clear value hypotheses, success measures, and risk considerations.Drive productization of GenAI capabilities into market-ready, revenue-generating productsEnsure solutions are designed for repeatability, supportability, and regional scale, rather than bespoke deliveryEnsure clear linkage between product features and monetization models Scaling & Adoption Across EMAPWork with markets and regional functions to scale GenAI use cases across EMAP, with primary focus on customer‑facing innovation and considering productivity enablement where it supports product outcomesDefine how GenAI capabilities will be adopted, measured, and evolved over time across marketsDrive adoption in close partnership with Sales and GTM teams, supporting strategic deals and client engagementTrack outcomes including adoption, productivity gains, customer impact, revenue impact and product differentiation. Embedding GenAI into Core PlatformsPartner with Engineering and Data Science to embed GenAI capabilities into existing Ascend and Fraud products, rather than standalone toolsEnsure GenAI features are explainable and auditable by design; aligned to Experian's product operating model and naturally integrated into customer and analyst workflows Cross‑Functional & GTM CollaborationAct as a senior product partner across Engineering, Architecture, Data Science, Client Delivery, Market Product, and regional GTM teamsLead collaboration with GTM and Sales to define value propositions, pricing inputs, and commercial messagingActively support deal shaping, client conversations, and strategic sales opportunities where GenAI capabilities are a differentiatorCommercial impact assessmentInfluence prioritization and solution design through strong product judgement, evidence‑based trade‑offs, and clear articulation of customer and commercial value Governance, Risk & Responsible AIWork closely with regional and global AI technology teams...