Email & Lifecycle Specialist
Title: Email & Lifecycle Specialist
Some of what you will do:
In this role, you will manage both scheduled, campaign‑based email sends and automated, lifecycle‑driven email programs. You’ll ensure always‑on communications and promotional sends work together to drive awareness, service adoption, repeat usage, and long‑term loyalty. You’ll work end‑to‑end across planning, briefing, creative review, deployment, and performance analysis, ensuring communications are relevant, timely, and aligned to program objectives. You’ll collaborate closely with Marketing, Analytics and Agency partners to deliver email programs that drive business customer engagement, revenue, and long-term loyalty.
Specifically, you will:
Mass Email Campaigns
Own and execute the mass email calendar for WIT, Teacher, and Services programs, including planning, scheduling, and deployment of promotional and informational emails.
Partner with stakeholders to align messaging to key moments, campaigns, and priorities across Print Services, Teacher Membership, and WIT Services.
Support briefing, creative review, QA, and deployment for all scheduled email sends.
Lifecycle & Automated Flows
Execute and optimize automated and lifecycle email flows across multiple stages of the customer journey, including onboarding, service education, repeat usage, retention, and reengagement.
Manage always‑on programs that complement mass campaigns and reinforce key messages.
Optimization & Measurement
Analyze performance metrics across both mass campaigns and lifecycle flows to identify insights and optimization opportunities.
Lead testing initiatives (subject lines, creative, messaging, cadence, segmentation) to improve engagement and performance.
Monitor key email KPIs and make data‑driven recommendations.
Collaboration & Best Practices
Collaborate cross‑functionally with Marketing, Analytics, Technology, and Agency partners.
Ensure all communications align with email best practices.
Stay current on email marketing, lifecycle marketing, and automation trends.
Physical demands/working conditions:
Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy (for most positions).
Some of what you need:
2-5 years of experience in email marketing, lifecycle marketing, CRM, or marketing automation.
Hands‑on experience managing scheduled email campaigns and/or automated customer journeys.
Strong analytical skills with the ability to interpret performance data and translate insights into action.
Experience working with email providers or marketing automation platforms (e.g., Klaviyo or similar).
Proficient in email-safe HTML/CSS, working knowledge of JavaScript, strong fluency in JSON and data structures, and experience adapting API responses for personalization.
Excellent attention to detail and ability to manage multiple initiatives simultaneously.
Strong collaboration and communication skills.
Postsecondary education in Marketing, Business, or a related discipline.
Some of what you will get:
Associate discount
Health and Dental benefits
RRSP/DPSP
Performance bonuses
Learning & Development programs
And more…
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