This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Analytics Manager based in the United States.
This is an exciting opportunity for a data-driven marketing professional to shape how marketing performance is measured, analyzed, and optimized across a fast-growing technology environment. As the analytical lead for the marketing organization, you will transform complex data into strategic insights that influence executive decision-making and investment priorities. You'll build scalable reporting frameworks, develop impactful dashboards, and establish consistent performance metrics across multiple channels. Working closely with Marketing, RevOps, and Finance teams, you'll drive data-informed planning while identifying new opportunities for growth and optimization. This role offers significant autonomy, allowing you to proactively define priorities and implement best-in-class analytics practices. It's an ideal opportunity for someone who enjoys combining technical expertise with strategic business thinking in a collaborative, innovation-focused environment.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Analytics Manager based in the United States.
This is an exciting opportunity for a data-driven marketing professional to shape how marketing performance is measured, analyzed, and optimized across a fast-growing technology environment. As the analytical lead for the marketing organization, you will transform complex data into strategic insights that influence executive decision-making and investment priorities. You'll build scalable reporting frameworks, develop impactful dashboards, and establish consistent performance metrics across multiple channels. Working closely with Marketing, RevOps, and Finance teams, you'll drive data-informed planning while identifying new opportunities for growth and optimization. This role offers significant autonomy, allowing you to proactively define priorities and implement best-in-class analytics practices. It's an ideal opportunity for someone who enjoys combining technical expertise with strategic business thinking in a collaborative, innovation-focused environment.
Accountabilities:
- Own and standardize key marketing performance metrics, including lead generation, pipeline contribution, conversion rates, attribution, and channel ROI.
- Design, build, and maintain dashboards and automated reporting across CRM, marketing automation, and business intelligence platforms.
- Establish consistent weekly, monthly, and quarterly reporting processes that provide clear visibility into marketing performance.
- Analyze campaign performance, identify trends, anomalies, and optimization opportunities, and present actionable recommendations to leadership.
- Develop forecasting models, spend-to-pipeline analyses, and executive insights that support strategic planning and budget decisions.
- Create scalable measurement frameworks for marketing experiments, pilot programs, and channel investments.
- Maintain campaign tracking standards, attribution models, data quality, and marketing reporting infrastructure in partnership with cross-functional teams.
- Support marketing stakeholders with self-service reporting, audience segmentation, data governance initiatives, and continuous process improvements.
- Leverage AI tools to enhance data analysis, reporting efficiency, and insight generation while maintaining strong analytical judgment.
- 5+ years of experience in marketing analytics, marketing performance, business intelligence, or a related analytical role, preferably within a B2B SaaS environment.
- Strong understanding of marketing technology ecosystems, CRM platforms, marketing automation, and data integration processes.
- Proven experience building dashboards and reports using business intelligence tools.
- Excellent analytical skills with the ability to translate complex datasets into clear business recommendations.
- Strong knowledge of marketing funnel metrics, attribution methodologies, ROI analysis, and campaign performance measurement.
- Experience supporting forecasting, strategic planning, and executive-level reporting.
- Excellent communication and data storytelling skills with the ability to influence both technical and non-technical stakeholders.
- Experience using AI tools to improve analytics workflows and reporting efficiency.
- Familiarity with account-based marketing (ABM), multi-touch attribution, data enrichment platforms, or marketing forecasting is considered an advantage.
- Competitive annual salary ranging from USD $107,000 to $117,000, based on experience, qualifications, and location.
- Comprehensive medical, dental, and vision insurance with generous employer contributions.
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
- 401(k) retirement plan with company matching contributions.
- 20 days of paid vacation, 5 sick days, 11 company holidays, and 1 additional floating holiday.
- Company-paid life insurance, AD&D coverage, and short-term and long-term disability insurance.
- Paid parental leave for both primary and secondary caregivers.
- Home office stipend to support a productive remote work environment.
- Annual professional development allowance for training, certifications, and career growth.
- Paid volunteer time off and charitable giving initiatives supporting nonprofit organizations.