The Director of Sales is responsible for leading all sales initiatives in his assigned markets and segments. The role focuses on maximizing occupancy and revenue for the resort through a combination of strategic account management and proactive business development, with the objective of meeting and exceeding annual sales targets.
By fostering strong partnerships, identifying growth opportunities, and maintaining a consistent market presence through client engagement and trade show participation, the Director ensures the resort remains competitively positioned within these key markets.
Specifically, as a Director of Sales for Waldorf Astoria Maldives you will perform the following tasks to the highest standards:
Monitor sales performance against established targets and proactively adjust strategies, account coverage, and priorities to ensure goals are met or exceeded.
Identify, develop, and manage key strategic accounts within the assigned geographic markets.
Create and implement detailed account development plans for key clients to drive both short- and long-term revenue growth.
Actively contribute to the preparation of the annual Sales & Marketing Plan, quarterly forecasts, and the resort's annual budget. Ensure swift execution of planned initiatives and respond effectively to market shifts, economic factors, and competitor activity.
Understand and anticipate the needs and expectations of key accounts, translating these into tailored offerings and strategic actions.
Identify media and public relations opportunities that enhance resort visibility and brand positioning in luxury markets.
Attend weekly RevMax Meetings.
Provide timely insights regarding competitor movements and market trends.
Maintain up-to-date knowledge of booking patterns, pricing strategies, and overall sales dynamics for the resort and the Private Island, as well as comp set.
Plan and execute sales trips; submit annual sales schedule and budget, with quarterly calendar updates.
Represent the resort at relevant luxury trade shows, exhibitions, and high-profile client events.
Organize and host familiarization (FAM) stays and site inspections in accordance with resort guidelines.
Collaborate with the resort team to deliver bespoke and flexible solutions aligned with the unique needs of your market segment.
Ensure all sales activities and client interactions are accurately documented and maintained in Delphi.
Foster strong cross-functional collaboration with the resort operations team, Hilton Worldwide Sales, and Hilton Luxury Sales teams.
Perform any additional duties as requested by the General Manager or Commercial Director, in support of the Commercial Department and overall resort success.
KPI's:
Revenue & Occupancy Performance
Achievement of annual revenue targets (room revenue, total resort revenue)
Contribution to resort occupancy targets from assigned markets
Revenue growth YoY (%) within strategic and key accounts
Account Management & Development
Number of strategic/key accounts maintained and developed
Number of new high-value accounts acquired annually
Sales Activity & Engagement
Number of sales calls/meetings per month
Number of sales trips conducted per year vs. planned
Participation in trade shows/events and number of leads generated per event
Number of FAM trips and site inspections hosted
Reporting
Accuracy and frequency of Delphi CRM updates (activity logging, account status)
Affiliations/ Partnership
- Virtuoso
- AMEX FHR
- Serandipians
At Waldorf Astoria Maldives Ithaafushi, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
An Director of Sales serving Waldorf Astoria brand is always working on behalf of our Guests and working with other team members. You should maintain the attitude, behaviors, skills and values that follow :
Positive attitude.
Good Communication skills.
Commitment in delivering a high level of customer service.
Excellent grooming standards.
Flexibility to respond to a range of different work situations.
Ability to work under pressure and under own initiative .
Passion for sales and achieving targets and objectives.
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
Minimum of five (5) years’ experience in sales or a similar position.
Luxury Hotel / Resort experience.
Proficient level of written and verbal English
Sound computer knowledge including Microsoft Office, Opera and Delphi.
Positive attitude and good communications skills.
Commitment to delivering a high level of customer service.
Excellent selling capabilities.
Ability to take initiative.