**Introduction**
A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You’ll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. With support from our strategic partners, robust IBM technology, and Red Hat, you’ll have the tools to drive meaningful change and accelerate client impact. At IBM Consulting, curiosity fuels success. You’ll be encouraged to challenge the norm, explore new ideas, and create innovative solutions that deliver real results. Our culture of growth and empathy focuses on your long-term career development while valuing your unique skills and experiences.
**Your role and responsibilities**
As a Process Innovation Professional in Marketing Operations, you will drive marketing innovation by collaborating with clients to translate marketing objectives into digital initiatives. You will provide expert recommendations for creative marketing automation execution, ensuring alignment with brand and organizational goals.
Your primary responsibilities will include:
• Guide Campaign Journey Design: Collaborate with clients to design campaign journeys, select criteria, channel mix, proposition, and reporting to meet marketing objectives.
• Lead Quality and Control Procedures: Establish rigorous quality and control procedures for marketing operations to ensure adherence to Direct Marketing methodologies.
• Analyze Campaign Performance: Utilize campaign analytics to identify new ideas or areas for improvement and lead wrap-up analysis reporting.
• Drive Continuous Improvement: Evaluate emerging technologies and provide thought leadership for adoption to drive continuous improvement and optimization programs.
• Collaborate with Client Service Delivery Teams: Ensure adherence to Direct Marketing methodologies and provide expert recommendations for creative marketing automation execution.
**Required technical and professional expertise**
o 2-3 years of experience in a client-facing role in a busy, challenging environment.
o Marketing/sales experience, particularly in MME/Business Banking segments.
o Strong planning, organizational, and multitasking skills.
o Excellent interpersonal, written, and verbal communication skills.
o Familiarity with GTS systems and/or Trade/RF industry.
o Attention to detail and proficiency in Microsoft Office.
o Multi-lingual capabilities (Mandarin/Cantonese/English preferred).
**Preferred technical and professional experience**
Degree or higher education.
o Understanding of bank procedures and functions.
o Experience in Procurement/Supply Chain.
o Knowledge of cash management systems.
• Data Analysis Techniques: Experience working with data analysis techniques to identify trends and areas for improvement in marketing operations.
• Emerging Technologies Awareness: Exposure to emerging technologies and trends in marketing operations, including their potential applications and benefits.
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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