Commercial Sponsorship Coordinator

This position is assigned to the Non-appropriated Fund (NAF) Marketing and Communications Department; Fleet and Family Readiness Support Services, Commander, Navy Region Mid-Atlantic (CNRMA); Norfolk, VA. Incumbent is responsible for the Commercial Sponsorship and Advertising Sales Program for CNRMA's Fleet and Family Readiness (FFR) organization. Duties include but are not limited to: Coordinates and manages the Commercial Sponsorship and Advertising Sales Program to include, but not limited to, develops strategy; sells print and digital marketing packages; matches target population and events with potential sponsors; determines opportunities for sponsors and advertisers; develops proposal packages; solicits sponsorships and oversees selection of sponsors, sponsorship agreements, advertising sales agreements; and promotes supports of the program. Maintains accounting/record keeping, evaluates events and initiates follow-up communication with sponsors. Develops proposal packages, negotiates best terms for CNRMA FFR, initiates contracts, ensures necessary legal reviews are completed, and obtains required signatures. Ensures the contractual "quid pro quo" is fulfilled through execution of considerations and completion of evaluation/follow-up reports. Develops training and educational materials on event marketing and commercial sponsorship for Morale, Welfare and Recreation (MWR) departments. Serves as CNRMA FFR's expert on sponsorship and advertising regulations, policies, procedures, and/or practices. Provides visibility for CNRMA FFR and disseminates information by making presentations to individuals or groups regarding CNRMA FFR facilities, services, programs available for commercial sponsorships, and/or ability to prospect to build and maintain sales leads. Establishes and maintains continuous liaison with other commercial sponsorship managers, recreation program managers, key staff personnel, installations, and/or groups to gather information pertinent to FFR programs, services, and/or events in an effort to solicit sponsorship and participation. Establishes and maintains liaison with existing and potential sponsors and advertising buyers, community businesses, corporate contacts, community service clubs, and/or military support groups to gather information pertinent to soliciting sponsorship and participation. Serves as representative on special event planning committees. Conducts special meetings with staff members to ensure deadlines, sponsorship and advertising fulfillment, equipment, materials, and/or departmental commitments are being met for each event. Develops and implements event promotional plans including initiation of graphic work orders, advertising placement, and management of in-kind advertising, development of news releases, and distribution of publicity materials. Prepares Purchase Order and Contract requests in compliance with accounting standards for required purchases.