Director / Sr. Director, Demand Generation

Skip to main content Director / Sr. Director, Demand Generation Leena AI New York City Metropolitan Area Apply Director / Sr. Director, Demand Generation Leena AI New York City Metropolitan Area 1 day ago Be among the first 25 applicants See who Leena AI has hired for this role Apply Save Report this job Director / Sr. Director, Demand GenerationLeena AI · Midtown Manhattan, NYC · In-office 4 days/weekAbout Leena AILeena AI is an enterprise agentic AI platform that ships pre-built, pre-trained, and pre-integrated "AI Colleagues" for the back office. Our flagship product, AI Colleague Studio, deploys autonomous AI colleagues that handle HR, IT, and finance workflows for the world's largest enterprises. We grew nearly 4x last year and are backed by top-tier investors. We've been named a Gartner Leader three years running and today we power 20M+ employees across 500+ global enterprises.Enterprise AI is being adopted faster than any prior wave of software. This role puts you at the center of how that demand gets built.The roleYou own Leena AI's entire demand engine, reporting to the Head of Marketing. Your OKR is pipeline generated. You control the full deployed marketing budget and are accountable for what it produces.You're a peer to the VP of Product Marketing (who owns brand, positioning, website, analyst relations, and sales enablement). SDRs sit in Sales Development, a separate function. You partner closely with both but own your engine, your budget, and your number.What you ownPipeline Model & Budget Own the pipeline target and the model behind it — channel mix, spend allocation, conversion rates, stage-by-stage targets. Paid Media LinkedIn, Google, SEO, Reddit, and any channel that earns its place on ROI. ABM Campaigns Design and run account-based programs targeting named enterprise accounts. Own account selection and tiering, campaign strategy per segment (1:1, 1:few, 1:many), the content and creative stack behind each program, orchestration across paid, email, direct mail, and sales plays, and account-level conversion tracking and pipeline attribution. Work with Sales and Product Marketing to align target account lists and ensure messaging lands.Content & Inbound Own the content programs that drive inbound traffic and website conversion: webinars, newsletters, syndication programs, gated assets, SEO content, and blog. Responsible for editorial calendar, production cadence, distribution strategy, and conversion optimization from visit to MQL.Field Marketing Tradeshows, industry conferences, hosted dinners, and regional events. Plan, execute, measure.Marketing Operations Lead routing, scoring, lifecycle management, campaign ops, and data hygiene. The operational backbone that makes everything else work.Martech & Lead-Gen Stack Own the full tech stack required to generate, capture, enrich, and route demand.Marketing Analytics Multi-touch attribution, funnel analytics, cohort and channel ROI, CAC and payback by source. Build the reporting that tells the truth and use it to make every budget decision. If a dashboard doesn't exist, build it.Team Inherit a partial team and build out the rest. Scope roles, hire operators, set people up to own their domains.What we're looking for Pipeline track record : You've personally owned a demand number and hit it, at scale, with real budget behind it. 8–12 years in demand gen / growth Senior demand generation, growth, or performance...