Audience & Marketing Manager, Podcasts

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Audience & Marketing Manager, PodcastsContractDepartment: Program & StrategyScreening Question Set: US Candidate Screening Questions Cover Letter Required Compensation: USD 80000 - USD 82000 - yearlyCompany DescriptionTED is on a mission to discover and spread ideas that spark imagination, embrace possibility and catalyze impact. Our organization is devoted to curiosity, reason, wonder and the pursuit of knowledge — without an agenda. We welcome people from every discipline and culture who seek a deeper understanding of the world and connection with others, and we invite everyone to engage with ideas and activate them in your community.Job DescriptionPOSITION OVERVIEWThe Marketing Manager, Audience Strategy & Growth, will support marketing strategy and execution for listener growth across TED’s podcast portfolio. This role sits within the Audience Strategy & Growth team (with a strong bridge into TED’s Audio team) and plays a critical role in expanding and diversifying TED’s top-of-funnel audiences, deepening engagement, and building long-term listener loyalty.This role will be responsible for leading strategy and execution for a number of key priority shows, as well as supporting our team with the broader growth efforts across TED podcasts. Key responsibilities will include strengthening our audience strategy, driving listenership via the full slate of tools and placements, and translating performance data into growth action items. This is a temporary grant-sponsored position with an end date of May 31, 2028.RESPONSIBILITIES Marketing Strategy & ExecutionOwn end-to-end marketing strategy and execution for a slate of priority TED podcastsUtilize and optimize existing growth tools and placements, including audio cross-promotions, feed drops, host guest swaps, PR, paid, newsletter, social media and Web.Manage a paid media budget, developing and executing a strategy to meet listeners on social media, YouTube and Search. Help refine organic social media strategy for TED podcasts, locating mechanisms and channels for optimized audience reach.Help to define audiences, messaging and channel strategy to reach target listeners.Build and iterate a growth roadmap informed by data, experimentation and audience insight.Partner closely with PR teams and external partners to support press outreach and cultural moments, ensuring they have the assets and context needed to be effective (episode descriptions, host details, launch timelines, etc.).Cross-Functional Collaboration & Project ManagementServe as a key point of connection between marketing, editorial, production, PR, analytics and platform partners for focus shows.Ensure cross-team alignment on promotion plans, timelines and outcomes by proactively communicating with senior stakeholders.Contribute to brainstorming around activating top of funnel awareness via distribution platforms.Act as a bridge between influencers, editorial partners, podcast guests and hosts, and the production process for focus shows — managing deliverables, communication and timelines.Data, Insights & OptimizationAssess campaign performance, share insights and apply learnings across shows.Develop and inform performance recaps for focus shows, with an emphasis on translating data into actionable insights and takeaways. Use data, audience research, survey feedback and competitive insights to refine strategy, messaging, creative, and paid media investments.Support with reporting to show hosts and editorial stakeholders.Portfolio SupportSupport launches, campaigns and key brand moments across all TED podcasts and Audio initiatives, including newsletters, events, and Membership.QualificationsDegree (preferred) or diploma in commerce, administration, communications or similar discipline, or similar experience. 3-5 years of customer support experience, both in-person and online. Experience using CRMs to effectively manage customer data,...