Field Marketing Manager

Skip to main content English Saved jobs(0) -Field Marketing ManagerLocation: Hoofddorp, NLD, 2132 LS NLDCategory: Marketing & CommunicationsreqId: 52186Apply NowSave DescriptionOPENTEXT - THE INFORMATION COMPANYOpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation. AI-First. Future-Driven. Human-Centered.At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us. Field Marketing Manager About OpenText  OpenText is a leading Cloud and AI company that provides organizations around the world with a comprehensive suite of Business AI, Business Clouds, and Business Technology. We help organizations grow, innovate, become more efficient and effective, and do so in a trusted and secure way—through Information Management.OpenText (founded in 1991 in Waterloo, has a rich history of helping customers manage their most important asset—information. Originating from a collaboration to digitize the Oxford English Dictionary, OpenText has grown into a global leader in information management. With over 120,000 enterprise customers across 180 countries, OpenText supports 98 of the top 100 global companies. A wide breadth of offerings uniquely positions OpenText to help customers unlock the value of that information using Al, cloud, and security innovations.For more information about OpenText (NASDAQ/TSX: OTEX), visit www.opentext.com.The Role: As a Field Marketing Manager, you will be responsible for driving demand as measured in pipeline and revenue. You will plan and execute regional marketing campaigns that leverage a combination of in-person and virtual events (3rd party and OpenText), digital channels, partners and client success stories. You will work closely with teams across Global Campaigns, Multiple Business Units Product Marketing, Account Development, Direct Sales, Solutions Consultants and Channels & Alliances teams to ensure campaigns are well integrated and meeting the pipeline needs of the business.  You are great at: Having a strong focus on in-market execution and yet thinking/acting strategically to support long-term growth of the businessOwning and leading regional campaign planning, development and executionDelivering campaigns that meet pipeline build targets in terms of both $value and #volumeProviding analysis on marketing campaign performance and optimizing/growing results based on the numbers and its impact to over pipeline health of the businessLiaising with Account Development ( also called BDRs, SDRs, LDRs in the industry) to evaluate campaign results, pass marketing leads from campaigns for them to qualify and nurture, and ensure a maximum return on investmentLeveraging global digital campaigns and providing regional feedback/requirements back to global campaign teamsPlanning and executing owned customer events or sponsored 3rd Party events.Driving integration of partner activities within campaigns as needed.Representing regional marketing & working closely with business stakeholders to ensure strong sales and marketing alignment. Communicating with all business stakeholders and managing key relationships across sales, pre-sales, global campaign teams, product marketing and communications What it takes:  This position requires a Bachelor’s degree and at least 5-8 years of experience focused on campaign management, partner, online and event marketing.Strong understanding of effective B2B demand generation tacticsRegional event planning and executionGood...