Enterprise Product Marketing, GTM

Role responsibilities

The role involves owning the competitive intelligence engine and developing resources for sales enablement. Additionally, it includes producing high-impact assets and running a Win/Loss program to improve messaging and inform decisions.

Requirements

Candidates should have over 6 years of experience in B2B product marketing with a focus on sales enablement and competitive intelligence. Strong storytelling and analytical skills are essential, along with the ability to translate technical capabilities into business value.

Key skills

B2B Product Marketing, Sales Enablement, Competitive Intelligence, Business Value Strategy, ROI Frameworks, Storytelling, Cross-Functional Leadership, Analytical Skills, AI Value Messaging, Change Management, Industry Trends, Objection Handling, Market Research, Sales Support, Communication Skills, Training

Keywords

Product Marketing, Sales Enablement, Competitive Intelligence, ROI Calculators, Business Value Frameworks, Win/Loss Insights, Change Management, AI Value Articulation, B2B Buyers, Industry Trends, Sales Support, Market Research, Salesforce, Gong, Collaboration Tools, Investment Management