Vice President - Digital Tagging

Single PositionExplore a Career With UsView All JobsHybridVice President - Digital TaggingBANGALORE, Karnātaka, IndiaApply NowFind out how well you match with this jobUpload your resumeJob descriptionJob ID26979954Date posted07/20/2026DepartmentDecision ManagementThe Business Analytics Sr. Manager accomplishes results through the management of professional team(s) and department(s). Integrates subject matter and industry expertise within a defined area. Contributes to standards around which others will operate. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the entire function. Requires basic commercial awareness. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Has responsibility for volume, quality, timeliness and delivery of end results of an area. May have responsibility for planning, budgeting and policy formulation within area of expertise. Involved in short-term planning resource planning. Full management responsibility of a team, which may include management of people, budget and planning, to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations and may include budget approval.USCC Digital Analytics team is seeking an experienced and strategic Vice President to lead the Tagging Center of Excellence (Tagging COE). This C13 people manager role provides end-to-end (E2E) ownership of the tagging lifecycle across web and mobile platforms, supporting the growing demand for digital analytics tagging and ensuring accurate measurement of customer behavior, digital engagement, and business outcomes for post login journeys.The VP will lead and manage the Tagging COE team, serving as the senior point of accountability for tagging delivery. This individual will partner closely with Analytics, Product, and Technology stakeholders to translate measurement requirements into scalable tracking solutions and drive a high standard of data quality and governance across the tagging lifecycle.The ideal candidate brings deep expertise in tag management and digital analytics platforms, strong people leadership skills, excellent communication abilities, and the strategic vision to drive measurement best practices and innovation — including AI-enabled automation — at scale.1. People & Team ManagementLead and manage the team with full accountability for team performance, delivery quality, and outcomes.Establish and maintain team operating rhythms, standards, and governance frameworks to drive consistent, high-quality output across all tagging workstreams.Mentor, coach, and develop team members, fostering a culture of ownership, continuous improvement, and analytical excellence.Manage resource planning, workload prioritization, and capacity allocation to meet delivery commitments across concurrent initiatives.Represent the team in cross-functional forums, providing clear visibility into team performance, priorities, and delivery status.Drive talent development and capability-building within the team to support Citi's long-term digital analytics objectives.2. End-to-End Tagging OwnershipOwn the full tagging lifecycle — from tracking requirement definition and tagging specification creation through to validation & QA and reporting & insights — across web and mobile platforms. Tagging implementation is not part of the role.Lead the creation, review, and governance of tagging specifications (tag specs), ensuring alignment with analytics standards, business objectives, and measurement frameworks.Partner closely with Analytics, Product, and Technology teams to translate business measurement requirements into scalable, reliable tracking solutions.Support analytics readiness for new feature launches, A/B Experimentation testing, channel expansion initiatives, and platform...