Paid Ads Specialist (Meta / TikTok Shop / E-Commerce)
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Ads Specialist (Meta / TikTok Shop / E-Commerce) based in Mexico.
As a Paid Ads Specialist, you will take ownership of the paid acquisition engine for a fast-growing e-commerce brand, driving customer growth through strategic advertising, creative testing, and conversion optimization. You will manage high-impact campaigns across Meta and TikTok Shop while building systems to improve performance, scalability, and profitability. Working closely with leadership, you will have full ownership of campaign strategy, experimentation, and performance outcomes. This role combines paid media expertise, analytics, CRO, and e-commerce operations in a hands-on environment where your decisions directly influence business growth. If you are a data-driven growth marketer who enjoys building, testing, and optimizing from end to end, this opportunity offers significant ownership and impact.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Ads Specialist (Meta / TikTok Shop / E-Commerce) based in Mexico.
As a Paid Ads Specialist, you will take ownership of the paid acquisition engine for a fast-growing e-commerce brand, driving customer growth through strategic advertising, creative testing, and conversion optimization. You will manage high-impact campaigns across Meta and TikTok Shop while building systems to improve performance, scalability, and profitability. Working closely with leadership, you will have full ownership of campaign strategy, experimentation, and performance outcomes. This role combines paid media expertise, analytics, CRO, and e-commerce operations in a hands-on environment where your decisions directly influence business growth. If you are a data-driven growth marketer who enjoys building, testing, and optimizing from end to end, this opportunity offers significant ownership and impact.
Accountabilities
- Manage, optimize, and scale paid advertising campaigns across Meta and TikTok Shop, including budgets, bids, audiences, placements, and campaign structures.
- Own key performance metrics such as ROAS, CPA, spend efficiency, conversion rate, and revenue growth through continuous optimization.
- Develop and execute TikTok Shop strategies, including creator partnerships, content testing, and advertising initiatives to increase sales and brand visibility.
- Build and manage structured creative testing programs by developing new concepts, analyzing performance, and scaling winning ad formats and messaging.
- Collaborate with leadership on creative direction, promotional strategies, offers, and customer acquisition initiatives.
- Create and optimize landing pages and Shopify experiences through A/B testing, conversion rate optimization, and improvements to product pages, bundles, offers, and checkout flows.
- Manage analytics, attribution, and tracking systems including Meta Pixel, Conversion API, and GA4 to ensure accurate measurement of performance.
- Provide regular reporting on campaign performance, testing insights, and actionable recommendations to improve growth outcomes.
- Identify opportunities to expand into additional acquisition channels, such as Google Ads, as performance and business needs evolve.
- 4+ years of experience managing Meta Ads and TikTok Shop campaigns for e-commerce, DTC, or consumer brands with significant budget ownership.
- Proven track record of scaling paid advertising campaigns profitably while maintaining strong ROAS and efficient customer acquisition.
- Hands-on experience with Shopify and landing page optimization tools such as Replo, Shogun, GemPages, or similar platforms.
- Strong understanding of conversion rate optimization, A/B testing methodologies, and full-funnel customer acquisition strategies.
- Experience analyzing campaign performance data and translating insights into actionable growth initiatives.
- Familiarity with attribution platforms such as Triple Whale or Northbeam, email marketing tools like Klaviyo, and AI-powered creative tools is a plus.
- Strong analytical, organizational, and problem-solving skills with the ability to work independently and manage priorities effectively.
- Fluent English communication skills, both written and verbal.
- Comfortable working in a fast-paced, early-stage environment with high ownership and autonomy.
- Fully remote position available for candidates based in Mexico and other eligible Latin American locations.
- Competitive compensation package ranging from $2,000–$3,000 USD per month based on experience.
- Opportunity to directly own and influence the growth engine of a rapidly scaling e-commerce brand.
- High level of autonomy and ownership over paid acquisition strategy and performance outcomes.
- Close collaboration with leadership and exposure to strategic business decisions.
- Growth opportunities toward broader marketing and growth leadership responsibilities.
- Supportive, ambitious, and results-driven working environment.
- Opportunity to build expertise across paid media, e-commerce optimization, analytics, and growth strategy.