Marketing Manager | Samsung Electronics

Position Summary

Who are we?
Samsung Electronics has grown into one of the world’s leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation.
Our company's success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity. Our mission is to help people achieve the impossible.
We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation.
Join us at Samsung and find your opportunity to do what you can't.
Looking for more? Visit our website www.samsung.com or our career page HERE!

Role and Responsibilities

Job Summary 

We are looking for a Marketing Manager based in Montevideo, Uruguay who will be responsible for the strategy, execution and control of marketing actions of Samsung's own channel in its different formats (E-Commerce, Samsung House, SES, Kiosks, etc.) and the consumer experience in them.

Develop strategies on new product or company's IMC (Integrated Marketing Communications) and strategies on establishing a unique brand image and lead the entire marketing activity such as PR, ATL/BTL advertising materials, events or media strategy to ensure consistent branding and messages in all communication and help the department in charge with setting directions.

Areas of Responsibilities in this role, you will be responsible for:

- Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy. 
- Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)

- Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment 
- Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, radio/TV, face-to-face, etc.) 
- Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.) 
- Overseeing development and distribution of marketing materials 
- Ensuring customer experience is in line with brand image and strategy 
- Monitoring the effectiveness of marketing campaigns & tactics.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree or additional certifications in marketing or digital strategy are preferred.
• Minimum of 8 years of experience in marketing management, preferably in the tech or retail industry.
• Proven experience in developing and executing integrated marketing strategies.
• Experience managing MDF funds, trade marketing, and digital marketing campaigns.
• Strong understanding of brand positioning, customer segmentation, and market research.
• Proficiency in digital marketing tools (CRM, Google Ads, social media platforms).
• Excellent communication and leadership skills.
• Ability to manage cross-functional teams and collaborate with external partners.
• Analytical mindset with experience in monitoring KPIs and optimizing campaigns.
• Fluent in Spanish (native or near-native) and English (professional working proficiency).
• Availability to travel

Skills and Qualifications

Why is Samsung Electronics the place to be?

Join a Global Team: Work with a dynamic and diverse team, constantly interacting with different cultures.

Tackle Big Challenges: Our history is built on overcoming challenges and striving for excellence. Join us in pushing the boundaries of technology and innovation.

Shape the Future: Collaborate in an open, innovative environment where your ideas come to life, creating products that redefine the future.

Make an Impact: Contribute to groundbreaking technologies that improve lives and support communities worldwide. At Samsung, your work truly makes a difference.

Benefits:

• Comprehensive health and wellness programs
• Professional development opportunities
• Global networking and collaboration

At Samsung, we want you to be yourself! We prioritize fairness and will never request personal information unrelated to the selection process, such as marital status, age, gender, religion, or political opinions.

[For Samsung Electronics Employees Only - Job Requisition Number: R118117]

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