Consumer Insights Manager

Istanbul, TürkiyeFull-timePosted Jul 2, 2026
Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Consumer Insights ManagerFull-timeCareer Site Team: SalesCompany DescriptionNielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.comJob DescriptionRESPONSIBILITIES:  Contribute to the growth of the Strategic Analytics & Insights (SA&I) with the focus on Consumer Behaviour and Brand Media business, by delivering assigned sales targets.  Develop client relationships with previous/ existing clients and new clients through the creation of a positive climate and demonstration of relevance for the client’s business.  Identify client needs, diagnose client issues and agree on solutions that fully support clients’ objectives and deliver high growth for our (SA&I) business, liaising with client management personnel to ensure alignment.  Drive value from new Strategic Analytics and Insights (SA&I) models/ products by selling these to clients.  Promote and market a specific service(s) within the SA&I portfolio internally and externally through presentations, attending meetings, and similar events; contribute to knowledge management about clients locally.  Actively identify business opportunities and expand SA&I services to new clients.  Be proactive in questioning clients on business issues, use active listening to understand the question behind the question & identify new business opportunities.  Prepare proposals and proactively follow up with the client on proposals, designs, costs and drive conversion.  Forecast and monitor the revenue vs. target.   REQUIREMENTS: University degree Minimum 4 years of experience in Market Research  Experience in research project management (quantitative research);Knowledge of quantitative research methodologies;Fluent Turkish and advanced English (ability to write and read in English);FMCG experience and/or shopper research experience will be a plus;Ability to understand the business of Clients;Good communication skills;Willingness to grow in the market research field.#LI-PF1#LI-HybridAdditional InformationOur BenefitsFlexible working environmentVolunteer time offLinkedIn LearningEmployee-Assistance-Program (EAP)NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/ About NIQNIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and...

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