This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth Marketing Manager based in Canada.
In this role, you will lead the design and execution of end-to-end, data-driven growth marketing strategies across the Americas region, driving pipeline creation, revenue impact, and full-funnel performance for a global B2B technology organization. You will operate at the intersection of marketing strategy, demand generation, and sales alignment, ensuring that campaigns translate business objectives into measurable outcomes. This is a high-impact, cross-functional role where you will own multi-channel programs spanning new logo acquisition and customer expansion initiatives. You will be responsible for connecting positioning, messaging, and channel strategy to scalable growth outcomes. The environment is fast-paced and highly collaborative, requiring strong business acumen, analytical thinking, and the ability to influence stakeholders at all levels. You will also play a key role in optimizing marketing ROI through experimentation, forecasting, and continuous performance improvement.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth Marketing Manager based in Canada.
In this role, you will lead the design and execution of end-to-end, data-driven growth marketing strategies across the Americas region, driving pipeline creation, revenue impact, and full-funnel performance for a global B2B technology organization. You will operate at the intersection of marketing strategy, demand generation, and sales alignment, ensuring that campaigns translate business objectives into measurable outcomes. This is a high-impact, cross-functional role where you will own multi-channel programs spanning new logo acquisition and customer expansion initiatives. You will be responsible for connecting positioning, messaging, and channel strategy to scalable growth outcomes. The environment is fast-paced and highly collaborative, requiring strong business acumen, analytical thinking, and the ability to influence stakeholders at all levels. You will also play a key role in optimizing marketing ROI through experimentation, forecasting, and continuous performance improvement.
Accountabilities:
- Define and execute full-funnel, multi-channel growth marketing strategies to drive pipeline creation, revenue growth, and customer expansion across the Americas region.
- Develop and optimize demand generation programs across digital, events, and account-based marketing channels aligned with business objectives.
- Translate business goals into actionable marketing plans, ensuring alignment between product positioning, messaging, and go-to-market execution.
- Own forecasting, tracking, and reporting of key marketing KPIs including pipeline contribution, conversion rates, and ROI.
- Manage marketing budgets and ensure efficient allocation of resources to maximize performance and measurable outcomes.
- Partner closely with Sales, Product Marketing, Customer Success, and Operations teams to ensure strong cross-functional alignment and execution.
- Continuously test, measure, and optimize campaigns using data-driven insights to improve efficiency and impact.
- Present performance results, strategic plans, and recommendations to senior stakeholders with clarity and business focus.
- 6+ years of experience in B2B growth marketing, demand generation, or related marketing roles in technology companies.
- Strong experience designing and executing multi-channel marketing strategies in SaaS or enterprise B2B environments.
- Proven track record of driving measurable pipeline and revenue impact through marketing programs.
- Experience working closely with Sales teams in highly aligned, performance-driven environments.
- Strong business acumen with the ability to connect marketing activities to revenue outcomes.
- Experience managing marketing budgets and optimizing ROI through data-driven decision-making.
- Strong analytical skills with the ability to interpret performance data and refine strategies accordingly.
- Excellent communication and presentation skills across technical and executive audiences.
- Comfortable with experimentation, risk-taking, and iterative optimization of campaigns.
- High integrity, ownership mindset, and strong collaboration skills.
- Competitive compensation aligned with experience and market benchmarks
- Remote-first or flexible work arrangements
- Comprehensive health, dental, and life insurance coverage
- Paid time off and flexible vacation policies
- Employee stock option program
- Performance-based incentives and bonus opportunities
- Professional development and training support
- Strong cross-functional and global collaboration environment
- Opportunity to impact large-scale B2B growth initiatives across international markets
- Inclusive and diverse workplace culture focused on accountability and collaboration
- Wellness and mental health support programs
- Parental leave and family support benefits