Vice President-One Chase Hub Strategy and Activation
The xLOB Engagement Marketing team unites business units to deliver integrated, data-driven marketing strategies that elevate our brand and maximize organizational value. We focus on driving growth, reinforcing our value proposition, and leveraging insights to shape impactful strategies.
You will shape how customers experience One Chase through centralized hub experiences that feel unified, intuitive, and outcomes-driven. This role is built for a strategic operator who can translate customer needs into prioritized delivery across partners and lines of business.
As a Vice President on the Engagement Marketing team, you will own the strategy and activation roadmap for hub experiences and unified journeys, balancing customer impact, feasibility, and enterprise alignment. You will assess customer and Line of Business (LOB) needs, define multi-quarter roadmaps, and secure cross-LOB commitments in developing and delivering cohesive hub experiences. You will also serve as an executive-ready storyteller who can align senior stakeholders and sustain momentum through delivery.
Job Responsibilities:
Evaluate and assess customer needs and LOB priorities to identify experience gaps, opportunities, and activation levers.
Develop strategic opportunities for centralized hub showcasing life events/stages experiences and unified journeys across One Chase ecosystem
Build strategic roadmaps that translate experience intent into initiatives, milestones, and measurable outcomes that deliver customer value
Align cross-LOB stakeholders on priorities, dependencies, and decision points to enable integrated delivery and secure commitments and governance mechanisms that sustain alignment across teams and planning cycles.
Translate customer journey needs and UX concepts into actionable requirements and partner-ready briefs.
Lead the centralized One Chase hub program creative development and project execution translating customer journey needs, LOB goals and UX concepts into actionable requirements
Partner with creative agencies and cross-functional stakeholders (Product, Digital, Analytics, UX, Insights, and LOB teams) to deliver cohesive, end-to-end One Chase customer experiences.
Prepare and deliver executive ready updates with clear tradeoffs, risks and recommendations
Required qualifications, capabilities and skills:
7+ years of progressive experience in financial services with demonstrated leadership roles spanning strategy, program delivery or customer experience.
Defined, developed and executed web experiences across financial service products
Proven ability to develop and execute enterprise wide integration strategies across multiple lines of business, translating customer insights into actionable delivery roadmaps
Deep cross functional collaboration skills, ability to lead and manage workstreams across diverse teams, including product, digital, operations and business LOB partners, to drive alignment and execution
Strong customer journey and experience design acumen, ability to align cross functional teams around a consistent, seamless customer experience while leveraging data driven insights to inform priorities
Executive level communication and presentation skills, ability to synthesize complex, multi stakeholder initiatives into clear narratives for senior leadership and broad level audiences
Exceptional relationship management and stakeholder influence, strong interpersonal skills with the ability to influence partners, team members, and management
Structured program and project management expertise- ability to manage multiple concurrent workstreams, define milestones, secure stakeholder buy in, and drive delivery across matrixed organizations.
Experience defining and managing roadmaps across integrated hub models or centralized experience function
Analytical and strategic thinking, abilities to make decision, interpret performance data and review inputs to support business case development and decision making
Preferred qualifications, capabilities, and skills
- Bachelor’s degree in marketing, communications or a business related field
- Prior experience in hub-based, centralized service, or shared services model within a financial institution with exposure to how multiple lines of business interact through a common customer layer
- Demonstrated track record delivering strong initiatives in highly regulated environment, including navigating risk, compliance, and operational oversight requirements
- Proficient with strategic planning frameworks and business modeling tool to support business case development and initiative prioritization
- Knowledge and understanding of AI/AIO landscape and technology availability in relation to hub taxonomy and planning
- Prior experience in consumer marketing across owned, earned, and paid channels
- Proficient in Adobe Acrobat, PowerPoint, and Excel