Integrated Media Management Vice President - Firmwide Impact

Own the paid media engine for a key line of business, partnering with senior stakeholders and agency teams to deliver high-impact campaigns that are on time, on budget, and executed with best-in-class controls. This role blends strategic influence with operational and P&L ownership to drive smarter investment, stronger performance, and continuous innovation at scale.

As an Integrated Media Management Vice President  on the Paid Media team, you will serve as the strategic and operational lead for paid media within a Line of Business (LOB), acting as the primary liaison across internal disciplines and cross-channel agency partners. You will own end-to-end campaign leadership, from pre-planning and briefing through strategy, activation, and post-campaign reporting—to ensure high-quality delivery, performance, and operational rigor.

Job Responsibilities:

• Own end-to-end paid media campaign delivery for the line of business (LOB), ensuring on-budget, on-time execution with strong operational rigor and control excellence.
• Serve as the LOB’s primary agency lead, setting the cadence, elevating strategic thinking and output quality, and ensuring consistently timely, high-performing deliverables.
• Lead Paid Media operations and financial governance, including full ownership of the Paid Media P&L and drivers of spend, pacing, and performance.
• Plan and manage resourcing holistically, forecasting media support needs, optimizing agency utilization, and driving headcount requests and approvals when required.
• Partner with IMM leadership on annual scoping and retainer strategy, aligning investment, deliverables, and communications across LOB stakeholders.
• Drive campaign profitability and portfolio oversight, identifying levers to improve efficiency and effectiveness across all paid media programs.
• Own the paid media operating model, including systems, procedures, workflows, and administrative processes that enable scale and audit-ready execution.
• Continuously improve media planning and buying quality and efficiency, implementing best practices, standardization, and performance-centric ways of working.
• Establish strong agency and team governance to unlock media and operational efficiencies, clarify decision rights, and ensure consistent execution across partners.
• Lead and influence cross-functional delivery across agency and internal teams (IMM, Analytics, Programmatic, Paid Social, Paid Search, etc.), bringing insights and innovation and communicating effectively across seniority levels (e.g., CMO/CFO/Presidents through VPs and Associates).

Required qualifications, capabilities, and skills:

• 6+ years of paid media experience at a top-tier media agency or in-house media team, with a track record of leading work at the highest levels of brand visibility.

• Proven mastery of complex, multi-channel media campaigns, you've owned the full arc from strategy through in-market execution to post-campaign measurement, and know what "great" looks like at every stage.

• Senior-level stakeholder navigator with the executive presence to manage many partners, teams, and agendas simultaneously – and the judgment to know what to escalate, when, and to whom.

• Battle-tested large-scale project management chops, with a history of leading high-stakes, high-visibility initiatives on time, on budget, and on brand.

• Fluent operator inside complex, multi-brand enterprises, you understand how to move work through matrixed organizations, align competing priorities, and get to "yes" without compromising quality or controls.