Lifecycle Marketing Manager

Position Summary

Incredible Health is looking for a Lifecycle Marketing Manager. As part of the Marketing team and reporting to the VP of Marketing, you will own how we engage and retain both sides of our marketplace (the professionals who use our marketplace and the employers who hire through it) across their entire journey with us, from first sign-up through long-term, repeat engagement. You'll set the lifecycle strategy, design and build the multi-channel programs that bring it to life across email, SMS, push, and in-app, and use experimentation and data to continually improve what's working. This is a hands-on, full-funnel role that partners closely with Product, Data, Customer Success, Engineering, and Brand/Creative to deliver a consistent, high-quality experience and measurable business impact.

This role is 100% remote and can be located in the following states:

Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia

Typical Responsibilities

• Develop and own the end-to-end lifecycle marketing strategy and roadmap, spanning onboarding, activation, engagement, retention, and re-engagement.
• Plan, build, and launch personalized, multi-channel campaigns (email, SMS, push, in-app) that move users through their journey.
• Design journeys segmented by persona, account stage, and engagement level; Partner with Sales to support lead scoring, routing, hand-offs, and re-engagement of dormant accounts.
• Own a rigorous experimentation roadmap: design and run A/B tests, analyze results, and optimize programs against clear success metrics.
• Drive campaign automation and personalization, using audience and behavioral insights to build and improve always-on programs.
• Write clear, on-brand, conversion-focused copy across channels, and maintain a consistent voice throughout the experience.
• Report on lifecycle program and channel performance, translating results into insights and recommendations for marketing and business leadership.
• Partner with Product, Data, and Engineering to improve event tracking, data quality, and the infrastructure that powers lifecycle messaging.
• Collaborate with cross-functional teams to coordinate messaging, manage send cadence, and ensure a unified customer experience.

Success in your first 6 months will look like:

• You've audited the existing lifecycle programs, identified the biggest gaps and opportunities, and delivered a prioritized roadmap.
• You've launched or rebuilt several high-priority lifecycle journeys across multiple channels, with testing and scalable templates in place.
• You've established a segmentation strategy and a clear experimentation cadence, with documented learnings driving each iteration.
• You've built strong working relationships with Product, Data, Engineering, and Creative, and become the owner of lifecycle reporting.

Requirements

• 8+ years of experience in lifecycle, CRM, or retention marketing, including owning lifecycle strategy and execution end-to-end.
• Bachelor's degree, or equivalent practical experience.
• Hands-on experience with a modern lifecycle marketing platform (e.g., Iterable, Braze, Hubspot, Customer.io, or similar).
• Demonstrated experience building multi-channel journeys across email, SMS, push, and in-app, including segmentation, automation, personalization, and triggered messaging.
• Strong analytical skills; comfortable pulling and interpreting data, building reports, and using results to drive decisions.
• Excellent writing skills, with the ability to craft channel-appropriate copy that converts while staying on-brand.
• Experience marketing to both consumer and business audiences (B2C and B2B), ideally in a marketplace; experience in healthcare or another regulated/high-trust environment is a plus.
• Demonstrated AI fluency, with sound judgment about when and how to use it. Day-to-day use of AI tools is assumed; what sets you apart is the ability to build and direct AI-driven workflows and agents that run lifecycle programs at scale, apply AI to segmentation, predictive scoring, and analysis, and know where AI creates real leverage versus where a simpler approach is better.

You might be the one we’re looking for if:

• A strong track record of running lifecycle programs that improved engagement, product adoption, and retention.
• A strong sense of ownership: you take a program from strategy through execution and stand behind the results.
• Strong analytical skills: you're comfortable working with data to form hypotheses, measure results, and let outcomes drive decisions.
• An AI-native way of working, with demonstrated success using AI to drive lifecycle programs and your day-to-day work.
• A bias for action and comfort operating in a fast-paced, ambiguous environment; you can disagree and commit, then move.
• The ability to work independently while building alignment across multiple teams and stakeholders.
• An experimentation mindset: you test, learn, document, and scale what works.
• A willingness to learn, with a focus on professional development and continuous growth.
• A love for turning data and customer insight into messaging that genuinely helps people make better decisions.
• Strong collaboration skills and the ability to bring together resources across the organization to get things done.

And now a little bit about us...

Incredible Health is the largest software and AI-powered healthcare career marketplace, trusted by over 1,500 U.S. hospitals, ambulatory surgery centers, home health organizations and over one million U.S. nurses, technicians, and technologists.  Our vision and mission is to help healthcare professionals live better lives, and find and do their best work. Our software and AI technology custom matches healthcare employer's nurse and technician hiring needs with experienced, permanent nurse and technician talent for hard-to-fill roles, resulting in faster hiring, cost savings and growth for employers, and expanding opportunities for healthcare workers. We also have dedicated AI voice agents for healthcare employers and workers, to accelerate hiring and support career growth. We’re backed by $100M from top tier venture capital firms Andreessen Horowitz, Obvious Ventures, Base10, Kaiser Permanente, and Johns Hopkins. Incredible Health is headquartered in San Francisco, CA, supports US-based remote employees, and operates nationally.

Working here is awesome because:

• We’re moving quickly so things never get stale.
• We get to make a difference in the lives of healthcare workers who are truly amazing people.
• We are a very high-caliber team of medical doctors, nurses, software engineers, designers, sales leaders, account managers, and more.
• We offer a competitive, market based salary aligned with your skills and experience
• Our comprehensive benefits package covers medical, dental and vision coverage with shared premiums
• Our company sponsored 401(k) allows you to save for retirement
• Commission and/or equity may be offered based on the position
• Unlimited vacation, so take a break when you need it!
• We have a generous family leave policy so that you can spend time bonding with new additions to your family.
• We welcome candidates with backgrounds that are commonly underrepresented in our industries.
• We deeply value culture, community, and camaraderie amongst our team - we strive to create a work environment that lets you have fun and celebrate.

Incredible Health is proud to be an equal opportunity employer.  Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

We are committed to inclusion of all individuals and will make reasonable accommodations for qualified individuals with disabilities in our job application process.  If you require assistance or accommodations to participate in the job application or interview process, please contact recruiting@incrediblehq.com

At Incredible Health, we believe that great ideas come from anywhere. Our core values steward kindness and respect for everyone with a zero tolerance for harassment. We support, welcome and value open participation from individuals with different ideas, experiences, and perspectives.

Protect Yourself from Recruitment Fraud

At Incredible Health, the security of our employees and candidates is a priority.

All application information should be submitted securely on https://www.incrediblehealth.com/careers

We will always communicate with you via @incrediblehq.com or @incrediblehealth.com e-mail addresses and will use the email address that you provided in your application. We will not make offers or schedule interviews through LinkedIn InMail or Wire.

We will never request money or sensitive information like bank account information, social security number, or any other non-public information during the application process. We do not charge a fee to process employment applications or require any other form of payment during the recruitment process. You will not be asked to purchase your own company hardware, phone, or phone line during the recruitment process.

If you suspect fraud, please do not respond and report the situation to fraud@incrediblehealth.com. Please include as much information as possible when submitting your report, including a copy of the original email or text you received and any other important information such as email headers, names, company names, e-mail addresses, phone numbers, URLs, and mailing details.