Product Manager – Fluid Control Products (APAC)
Location: Shanghai
Reporting Line: Sr. Product Manager, Field Device, APAC
Portfolio Scope: BAS & Controls
Position Description
This role is responsible for driving the development and growth of fluid control in field device products, with a strategic focus on high-growth verticals such as data centers. The position focuses on expanding the product portfolio, addressing product gaps, and enabling effective go-to-market strategies in close collaboration with sales teams.
As a regional product expert for emerging markets, the role works closely with sales and global product management teams to support OEM customization, product certification, and technical enablement.
Own end-to-end product lifecycle management
Identify growth opportunities and close portfolio gaps through new product initiatives
Drive go-to-market strategies and successful product launches across APAC
Essential Job Function
Product Strategy & Portfolio Management
Define and execute product strategies, roadmaps, and lifecycle plans
Identify portfolio gaps and drive new product development (NPI) initiatives
Develop business cases for new or enhanced products
Support pricing strategy and contribute to margin optimization and profitability improvement
Market & Customer Insights
Analyze market trends, competitive landscape, and customer requirements
Assess APAC market size and growth opportunities
Gather insights from end-users, distributors, and OEMs
Commercial Execution & Go-to-Market
Develop and support go-to-market strategies with clear execution plans
Lead product launches in close collaboration with sales teams
Provide product marketing support, training, and product positioning
Act as senior interface with key customers
Product Financial & Business Delivery
Define market share, pricing, and margin targets of product lines
Drive customer profitability analysis to support commercial decisions
Align manufacturing and supply chain requirements, including forecasting and inventory planning
Cross-Functional Leadership
Collaborate with engineering, supply chain, and manufacturing teams
Support localization and regional product development
Align with global counterparts across NAM and Europe
Drive cross-functional alignment
Industry Engagement
Represent company in industry forums and events
Deliver presentations at industry events and reviews
Monitor competition and develop response strategies
Qualifications
Education
Bachelor’s degree or above in Engineering
Preferred majors: HVAC, Industrial Automation Engineering, or Mechanical Engineering
Experience
10+ years of experience in product management and product application, including hands-on experience in application support
Proven track record in product marketing, pricing, application engineering, and business development
Experience with HVAC or Industrial field controls, valves and actuators is required
Core Competencies
Strong business acumen and ownership mindset
Excellent communication and presentation skills (English & Mandarin)
Ability to work in a fast-paced, matrix organization
Strong analytical and problem-solving skills
Proven ability to drive growth and cross-functional initiatives
Other Requirements
Willingness to travel (30–50%)